
Data Integrations
Your Data. Connected Seamlessly Together.
At Silverback Strategies, data is central to our services, so we understand the importance of integrating it into our processes – and yours. When combined with CRM and ad platforms, your disparate information becomes insight.
You want your data to work for you, to deliver insight, and to drive business. But that’s hard when data is in different systems across your organization. You’re left guessing ROI, leaving you unclear about what works and hesitant to try something new. Pull disparate data together and leverage in your CRM and ad platforms to develop relevant strategy and tactics that move the needle for your business. That’s where Silverback can help.
You have a mountain of data: business intelligence about your industry, your partners, and your customers. But how do you make sense of it all? Working across all platforms, Silverback’s data and analytics team pulls all of this raw data together and plucks out the story of your brand’s digital performance. Then, we align and centralize your data, connecting dots to leverage that insight, hit KPIs, and ultimately drive growth.
We utilize the full suite of Google Analytics tools, auditing and implementing measurement programs for our clients’ digital projects at an expert level. We can also provide campaign tagging, custom dimensions, metrics, and segments and custom dashboard reports. In addition, we deliver Google Analytics audit and configuration, tag management and implementation, A/B testing and optimization experiments, landing page analyses and website performance reviews.
What’s in it for you? Smarter campaigns that work harder and deliver measurable results. When data is integrated and applied to your CRM and ad programs, measuring the success (and ROI) of campaigns becomes clearer. You’ll gain better transparency into how much revenue and closed sales are the result of each campaign.
Case Stories
Scaling your marketing can be a daunting challenge. Data Integrations is just one way Silverback can put your plan into action so you can focus on the big picture.
April 27, 2021 • Allyson Cochran