HOW A LUXURY LIVING BRAND Overcame a Major Economic Crisis and Tripled Annual Sales
The Ritz-Carlton Residences in Baltimore is luxury living at the heart of Federal Hill’s waterfront.
Prior to their grand opening, the Ritz-Carlton Residences in Baltimore had 139 contracts for 192 units. And then the housing crisis of 2008 happened. More than 85% of those contracts defaulted.
To make matters worse, if users searched for “the ritz in baltimore” on Google, they would find a local gentlemen’s club before Ritz-Carlton Residences. They knew they needed higher search visibility and more sales, fast.
Unprecedented marketing reporting showed the revenue impact of each online marketing channel.
Through a process designed for clear communication built a foundation of trust, Ritz-Carlton Residences and Silverback drove qualified web traffic with a higher likelihood of purchasing luxury properties.
“We went from having 10 sales in a year to averaging 30 to 40 sales a year for the next three years.”EMILY BOCK, PROJECT MANAGER, RXR
Results from collaborating with Silverback
Sales increase YoY
Organic web Traffic YoY