Paid Search

The Search is Over

You want customers to find you. We deliver thoughtful, automated campaigns that maximize ROI, increase click-through, and put you front-and-center for your target audience.

Audience Insight

Our keyword and audience research digs deep and crosses every discipline. That gives you a holistic, insightful view of your target audience’s motivation and behavior. And the best opportunity to be seen by that audience.

Helpful Automation

Alongside insight is innovation. From Google to Bing, or Facebook to LinkedIn, taking advantage of the latest machine learning and automation is critical to today’s paid search efforts. By letting tech do the heavy lifting, we free up resources to focus on structuring your campaign, detailed metrics, and your end results.

Focused Flexibility

This isn’t “set it and forget it.” Even with automation, you’ll work directly with the specialist running your paid search campaign every step of the way. This way, you can adjust, iterate, and ensure your campaign meets your goals.

Curated Conversation

Getting a click is only the first step – what matters are leads and conversions. By feeding CRM data back into the ad platform, we gain insight that helps guide your campaign, convert leads, and move them further down the funnel.

Wide-Ranging Services

Our paid search services provide the tools you need to build better campaigns:

• Keyword and Audience Research
• Ad Account Buildout
• Campaign Targeting Strategy
• Ad Copywriting
• Ecommerce Feed Setup and Organization
• Monthly and Ad Hoc Reporting

Case Stories

How marketing alignment led the Mid-Atlantic’s leading roofing company to extraordinary growth.

Long Roofing integrated marketing data with both sales and operations. The integration and resulting marketing campaigns were so cohesive that the company was able to throttle back when leads overwhelmed call centers and accelerate to meet real revenue goals. 

RESULTS  |  2017-2018

  • 242% in-market revenue increase 
  • 429% online lead increase 
  • 667% web traffic increase

How a leading B2B SaaS company B2B SaaS company pivoted their marketing strategy to drive more qualified opportunities.

A large strategic shift transformed LexisNexis’ marketing strategy. They quickly expanded online visibility to drive performance across various product lines. A full-funnel approach targeted key messages to each stage of the customer journey, and proved to be a reliable way to generate leads.

RESULTS  |  Q1-Q3, 2019

  • 61% reduction in cost per lead 
  • 297% increased ad spend 
  • 922% increase in online conversions

How a 138-year-old company transformed their marketing from traditional to digital.

AAFMAA is the premier financial service provider to the U.S. military community. But despite their size they had little visibility online and needed to quickly grow their member base. With a data-driven approach, AAFMAA was able to measure the impact of both traditional and digital marketing investments, and build a conversion-focused website.

RESULTS  |  2014 – 2015

  • 117% increase in leads
  • 50% decrease in cost-per-lead
  • 100% increase in website traffic

How a prestigious university met insatiable demand in a growing market.

eCornell is Cornell University’s online learning platform. They provide over 80 professional certificate programs, and introduce new certificate programs each month. With a proactive strategy and consistent production of new website content, eCornell significantly increased certificate enrollments and overall search visibility.

RESULTS  |  2017-2018

  • 48% increase in organic enrollments
  • 43% increase in organic web traffic
  • 30% increase in domain authority

June 28, 2021 John Tyreman

Google FLoC: Lessons Learned From the Privacy Sandbox Proposal

Google FLoC, or the “Federated Learning of Cohorts,” was a proposal for a new model to track users and target ads without using third-party cookies. Yet it failed to gain support from consumers, platforms, and governments. Now, Google has delayed plans to block third-party cookies until 2023….  Read the Article

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