Paid Search
The Search is Over
You want customers to find you. We deliver thoughtful, automated campaigns that maximize ROI, increase click-through, and put you front-and-center for your target audience.
Our keyword and audience research digs deep and crosses every discipline. That gives you a holistic, insightful view of your target audience’s motivation and behavior. And the best opportunity to be seen by that audience.
Alongside insight is innovation. From Google to Bing, or Facebook to LinkedIn, taking advantage of the latest machine learning and automation is critical to today’s paid search efforts. By letting tech do the heavy lifting, we free up resources to focus on structuring your campaign, detailed metrics, and your end results.
This isn’t “set it and forget it.” Even with automation, you’ll work directly with the specialist running your paid search campaign every step of the way. This way, you can adjust, iterate, and ensure your campaign meets your goals.
Getting a click is only the first step – what matters are leads and conversions. By feeding CRM data back into the ad platform, we gain insight that helps guide your campaign, convert leads, and move them further down the funnel.
Our paid search services provide the tools you need to build better campaigns:
• Keyword and Audience Research
• Ad Account Buildout
• Campaign Targeting Strategy
• Ad Copywriting
• Ecommerce Feed Setup and Organization
• Monthly and Ad Hoc Reporting
Case Stories
How marketing alignment led the Mid-Atlantic’s leading roofing company to extraordinary growth.
Long Roofing integrated marketing data with both sales and operations. The integration and resulting marketing campaigns were so cohesive that the company was able to throttle back when leads overwhelmed call centers and accelerate to meet real revenue goals.
RESULTS | 2017-2018
- 242% in-market revenue increase
- 429% online lead increase
- 667% web traffic increase
How a leading B2B SaaS company B2B SaaS company pivoted their marketing strategy to drive more qualified opportunities.
A large strategic shift transformed LexisNexis’ marketing strategy. They quickly expanded online visibility to drive performance across various product lines. A full-funnel approach targeted key messages to each stage of the customer journey, and proved to be a reliable way to generate leads.
RESULTS | Q1-Q3, 2019
- 61% reduction in cost per lead
- 297% increased ad spend
- 922% increase in online conversions
How a 138-year-old company transformed their marketing from traditional to digital.
AAFMAA is the premier financial service provider to the U.S. military community. But despite their size they had little visibility online and needed to quickly grow their member base. With a data-driven approach, AAFMAA was able to measure the impact of both traditional and digital marketing investments, and build a conversion-focused website.
RESULTS | 2014 – 2015
- 117% increase in leads
- 50% decrease in cost-per-lead
- 100% increase in website traffic
How a prestigious university met insatiable demand in a growing market.
eCornell is Cornell University’s online learning platform. They provide over 80 professional certificate programs, and introduce new certificate programs each month. With a proactive strategy and consistent production of new website content, eCornell significantly increased certificate enrollments and overall search visibility.
RESULTS | 2017-2018
- 48% increase in organic enrollments
- 43% increase in organic web traffic
- 30% increase in domain authority
Scaling your marketing can be a daunting challenge. Paid Search is just one way Silverback can put your plan into action so you can focus on the big picture.
June 28, 2021 • John Tyreman