
Paid Search
The Search is Over
You want customers to find you. We deliver thoughtful, automated campaigns that maximize ROI, increase click-through, and put you front-and-center for your target audience.
Our keyword and audience research digs deep and crosses every discipline. That gives you a holistic, insightful view of your target audience’s motivation and behavior. And the best opportunity to be seen by that audience.
Alongside insight is innovation. From Google to Bing, or Facebook to LinkedIn, taking advantage of the latest machine learning and automation is critical to today’s paid search efforts. By letting tech do the heavy lifting, we free up resources to focus on structuring your campaign, detailed metrics, and your end results.
This isn’t “set it and forget it.” Even with automation, you’ll work directly with the specialist running your paid search campaign every step of the way. This way, you can adjust, iterate, and ensure your campaign meets your goals.
Getting a click is only the first step – what matters are leads and conversions. By feeding CRM data back into the ad platform, we gain insight that helps guide your campaign, convert leads, and move them further down the funnel.
Our paid search services provide the tools you need to build better campaigns:
• Keyword and Audience Research
• Ad Account Buildout
• Campaign Targeting Strategy
• Ad Copywriting
• Ecommerce Feed Setup and Organization
• Monthly and Ad Hoc Reporting
Case Stories
Scaling your marketing can be a daunting challenge. Paid Search is just one way Silverback can put your plan into action so you can focus on the big picture.
November 4, 2020 • Andrew Fuchs