Growth Insights

Align. Apply. Then Act on Insight

Going from information to insight to action – without guesswork – is how Silverback Strategies’ Growth Insight services drive your business. 

Act On Your Data

Even the best data is worthless if you don’t know how to apply it to your business goals. For example, what are your most profitable platforms? Based on last year’s sales, what are this years’ best opportunities? Growth Insight services from Silverback Strategies bridge that gap with a cross-functional team of experts that help you not only understand your data, but what you can do with it to grow your business.

Market Where It Matters

Our Growth Insights empower deeper customer knowledge and better market analysis, such as profitable regions, and which platforms work best together, as well as improved confidence in your web analytics data-based decisions. You’ll gain better analytics implementations and an unmatched level of KPI transparency, with less guesswork about your audience and their likely behavior.

Better Teamwork, Better Understanding

To start, our team of experts will help make sense of every piece of data available to you. We work with you to clarify what you know and uncover what you don’t. Then, we help draw the line from information to action, laying out how you can apply this insight to your marketing and overall business goals. Applied to every part of your analytics deployment, from documentation to governance, Growth Insights elevates the information you already have to make it work harder for you.

Tighten Up Your Process

Combined with our Data Integrations service, Growth Insights improves your analytics implementation, and positively impacts your entire organization. This includes better audience and KPI definition, improved channel performance reporting, enhanced tagging and more efficient, repeatable processes. All of which frees up time and resources, and provides a path to action.

Case Stories

How marketing alignment led the Mid-Atlantic’s leading roofing company to extraordinary growth.

Long Roofing integrated marketing data with both sales and operations. The integration and resulting marketing campaigns were so cohesive that the company was able to throttle back when leads overwhelmed call centers and accelerate to meet real revenue goals. 

RESULTS  |  2017-2018

  • 242% in-market revenue increase 
  • 429% online lead increase 
  • 667% web traffic increase

How a leading B2B SaaS company B2B SaaS company pivoted their marketing strategy to drive more qualified opportunities.

A large strategic shift transformed LexisNexis’ marketing strategy. They quickly expanded online visibility to drive performance across various product lines. A full-funnel approach targeted key messages to each stage of the customer journey, and proved to be a reliable way to generate leads.

RESULTS  |  Q1-Q3, 2019

  • 61% reduction in cost per lead 
  • 297% increased ad spend 
  • 922% increase in online conversions

How a 138-year-old company transformed their marketing from traditional to digital.

AAFMAA is the premier financial service provider to the U.S. military community. But despite their size they had little visibility online and needed to quickly grow their member base. With a data-driven approach, AAFMAA was able to measure the impact of both traditional and digital marketing investments, and build a conversion-focused website.

RESULTS  |  2014 – 2015

  • 117% increase in leads
  • 50% decrease in cost-per-lead
  • 100% increase in website traffic

How a prestigious university met insatiable demand in a growing market.

eCornell is Cornell University’s online learning platform. They provide over 80 professional certificate programs, and introduce new certificate programs each month. With a proactive strategy and consistent production of new website content, eCornell significantly increased certificate enrollments and overall search visibility.

RESULTS  |  2017-2018

  • 48% increase in organic enrollments
  • 43% increase in organic web traffic
  • 30% increase in domain authority

April 27, 2021 Allyson Cochran

Measuring Marketing ROI for Mid-Market Consumer Businesses

You’re a marketing leader. Maybe you’re juggling teams of specialists focused on semi-siloed marketing programs. Or perhaps you’re the bandwidth-strapped ‘jack of all trades’ marketer operating as a department of one. Either way, you work hard to bring revenue to your business and help…  Read the Article

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