PERFORMANCE CREATIVE & VIDEO

Creative Built to Perform.

Creativity works. But creativity built on strategy and supported by data? That delivers. Take your creative up a notch.


Data-Powered Creativity

Our talented team of developers, designers and writers leverages insights collected from our Development, SEO, Paid, and content experts to design assets built for maximum performance. 

In addition to partnering with subject matter and data experts, the Silverback creative team works closely with our search and social experts to communicate the essence of your brand and build creative that drives performance.


Advertising That Delivers

Whether it’s a 15-second social video, banner, Facebook Canvas ad, or motion graphic, our creative team works with our channel experts to ensure that we match the right medium to your message – and convert leads to sales.


Testing and Tweaking

With ongoing optimization, our entire team is always looking at ways to push boundaries and make our creative deliver on every platform. Our designers also collaborate with our Paid Media experts to implement creative A/B tests to maximize efficiencies in your ad budget, while partnering with our content team to create effective messaging that brings the creative to life.


Designed For Users

As part of the creative process, we actively audit all content assets and the user experience (UX) to ensure that creative deliverables are optimized for your audiences’ funnel stage. We take the time to leverage data-backed insight, and understand our clients’ digital playing field, business, and competition. This enables us to build content assets, landing pages, and site navigation that suit their unique needs.


Videos That Get Views

Video is a critical and growing component of every creative campaign, across every platform. From live action to animation, explainer videos to product launches, our creative and production teams use audience insight and best practices to deliver videos with impact and relevance.

Case Stories


How marketing alignment led the Mid-Atlantic’s leading roofing company to extraordinary growth.


Long Roofing integrated marketing data with both sales and operations. The integration and resulting marketing campaigns were so cohesive that the company was able to throttle back when leads overwhelmed call centers and accelerate to meet real revenue goals. 

RESULTS  |  2017-2018

  • 242% in-market revenue increase 
  • 429% online lead increase 
  • 667% web traffic increase

How a leading B2B SaaS company B2B SaaS company pivoted their marketing strategy to drive more qualified opportunities.

A large strategic shift transformed LexisNexis’ marketing strategy. They quickly expanded online visibility to drive performance across various product lines. A full-funnel approach targeted key messages to each stage of the customer journey, and proved to be a reliable way to generate leads.

RESULTS  |  Q1-Q3, 2019

  • 61% reduction in cost per lead 
  • 297% increased ad spend 
  • 922% increase in online conversions

How a 138-year-old company transformed their marketing from traditional to digital.

AAFMAA is the premier financial service provider to the U.S. military community. But despite their size they had little visibility online and needed to quickly grow their member base. With a data-driven approach, AAFMAA was able to measure the impact of both traditional and digital marketing investments, and build a conversion-focused website.

RESULTS  |  2014 – 2015

  • 117% increase in leads
  • 50% decrease in cost-per-lead
  • 100% increase in website traffic

How a prestigious university met insatiable demand in a growing market.

eCornell is Cornell University’s online learning platform. They provide over 80 professional certificate programs, and introduce new certificate programs each month. With a proactive strategy and consistent production of new website content, eCornell significantly increased certificate enrollments and overall search visibility.

RESULTS  |  2017-2018

  • 48% increase in organic enrollments
  • 43% increase in organic web traffic
  • 30% increase in domain authority

September 17, 2020 Emily Bliss

How to Align Paid and Creative Teams for Amazing Campaigns

The intersection of spot-on audience targeting, ads that drive action, creative that stops a person mid-scroll is a territory that paid and creative teams must venture into together. Whether it be Facebook, Instagram, LinkedIn, Google or YouTube, marketers are offered a window of…  Read the Article

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