Marketing Insights &#038; Thought Leadership

Silverback Strategies | May 13, 2025

Attribution Myths Debunked : What Mid-Market Advertisers Need to Know

Are You Still Chasing Clicks? Learn why attribution isn’t enough—and...read more

Silverback Strategies | May 08, 2025

Stop Micromanaging Your Paid Social

Still micromanaging your ad campaigns? It’s costing you. Discover how...read more

Silverback Strategies | April 29, 2025

Incrementality Testing : How to Measure True Marketing Impact

Incrementality testing exposes wasted spend. Discover why mid-market marketers need...read more

White Paper

Silverback Strategies | April 25, 2025

REALITY CHECK – Is Your Marketing Measurement Built To Drive Growth?

A No-BS Self-Assessment to Spot Gaps, Stop Waste, and Start...read more

Silverback Strategies | March 18, 2025

How Modern Measurement Unlocks Marketing Growth

Cookies and last-click data are outdated and misleading. Here's how...read more

Haley Nininger | July 31, 2024

Creative Strategy in Digital Advertising

Businesses need a digital marketing creative strategy. Learn the importance...read more

Terry Guttman | July 30, 2024

Your CRM Attribution Is Unreliable — Here’s How to Improve Marketing Measurement

A reliance on CRM data can lead to innacurate data...read more

Annie Madden | July 02, 2024

Ethical Considerations of AI In Marketing : Balancing Innovation with Responsibility

Explore the ethical implications of using AI in marketing, such...read more

Annie Madden | May 31, 2024

The Evolution of SEO Content : Building Sustainable Strategies with AI

The Google SERP landscape is constantly evolving. Learn how to...read more

Silverback Strategies | May 28, 2024

Top-Down vs. Bottom-Up Budgeting : Which Should You Use?

Are you looking for a more efficient, cost-effective way to...read more

Silverback Strategies | May 20, 2024

Digital Marketing Strategy Frameworks

Learn all about digital marketing frameworks from Silverback Strategies. We’ll...read more

Natalie MacDonald | July 31, 2023

How to Optimize a Landing Page : Tips and Best Practices

Discover expert tips and best practices for optimizing landing pages...read more

Stephanie Balaconis | July 11, 2023

Google Ads History : How Automation Changed Digital

Learn how Google Ads revolutionized online advertising, adapted to new...read more

Ryan Miller | June 22, 2023

What is Digital Marketing Analytics?

Discover the power of Digital Marketing Analytics in driving success....read more

Jordan Crawford | May 17, 2023

Why Hire a Digital Marketing Agency

Digital marketing is complex. A digital marketing agency can make...read more

Jordan Crawford | May 11, 2023

7 Questions to Ask a Digital Marketing Agency

Learn what to expect from a digital marketing agency with...read more

Haley Nininger | May 04, 2023

Why You Need Audience Research in Paid Media

Trying to figure out how to research your target audience?...read more

Damian Yupari | April 28, 2023

The Ongoing SEO Process : Tips + Best Practices

Ongoing SEO is the process of regularly evaluating your website...read more

Annie Madden | April 05, 2023

Why You Need Audience Research in SEO

Struggling to make an authentic connection with your audience and...read more

Kurt Lambert | March 28, 2023

4 Best SEO Automation Tools for 2023

Looking for automated SEO tools to save time, money, and...read more

Randy Huynh | March 21, 2023

How to Optimize Core Web Vitals Beyond Nitropack

Need to know how to improve Core Web Vitals? Learn...read more

Terry Guttman | March 01, 2023

How to Generate Leads in Google Local Services Ads

Trying to figure out how to generate leads with Google...read more

Kurt Lambert | February 09, 2023

How to Improve Core Web Vitals

Learn about Core Web Vitals, essential metrics for measuring website...read more

Lauren Mcvetty | January 31, 2023

Audience Research : Methods and Techniques

Maximize your marketing strategy with audience research methods. Learn how...read more

Mat Ingham | January 23, 2023

How to Create an SEO Report

Are you looking to gather more insights about what’s happening...read more

Haley Nininger | December 29, 2022

Creative Testing : How to Maximize Success

Creative testing is the backbone of a sustainable paid media...read more

Lauren Mcvetty | December 22, 2022

How to Do Authentic Marketing

Authentic marketing is the process of communicating openly and honestly...read more

eBook

Silverback Strategies | December 02, 2022

The Marketing Leaders’ Guide to SEO

Our guide to SEO highlights the role of SEO in...read more

Steve Dyson | October 31, 2022

Top 5 Challenges of Virtual Teams (+ How to Fix Them)

Not all is smooth sailing in remote work. Challenges virtual...read more

Mary Davin | October 18, 2022

B2B Paid Media Strategies : What You Need for Success

B2B PPC strategies take many forms but are made of...read more

Brendan Reece | October 11, 2022

How to Allocate a B2B Marketing Budget

Your B2B marketing budget is an essential part of your...read more

Sam Shonfeld | October 04, 2022

How Can Businesses Be More Sustainable?

Focus on environmental sustainability is growing. Read about the importance...read more

Brandon Lear | September 13, 2022

Why is Local SEO Important?

Businesses that service a geographic area benefit from optimizing for...read more

Kurt Lambert | August 18, 2022

Does Your Website Benefit from Medium and LinkedIn SEO Tactics?

Do backlinks from Medium or LinkedIn count? Read to learn...read more

Silverback Strategies | August 18, 2022

How to Write SEO Headlines

A full 80% of readers never make it past your...read more

Mary Davin | July 21, 2022

It’s Time to Rethink Your Bing Paid Search Strategy

John Tyreman | June 28, 2022

10 Characteristics of a Healthy Marketing Team

Sometimes it’s hard to assess your marketing team’s strengths and...read more

Ali Seymore | June 17, 2022

Internal Linking for SEO : How to Audit + Best Practices

Internal linking for SEO involves creating a better experience for...read more

Brandon Lear | June 08, 2022

When a Website Migration Plan Goes Wrong

When you change a CMS or merge two sites under...read more

Geoff Kerbis | May 17, 2022

Multimedia Content Optimization : The Future of SEO

People don’t just use Google to search. They use the...read more

Terry Guttman | May 03, 2022

How to Convert Web Traffic into Leads

Learn how to convert traffic into leads so you can...read more

Paul Mahoney | April 25, 2022

Content Refreshing : How to Boost SEO & Organic Traffic

Optimizing existing pages can boost SEO, organic traffic, and organic...read more

John Tyreman | April 11, 2022

Benefits of a Podcast for Business

We’re still in the early days of podcasting. Companies have...read more

Brandon Lear | April 01, 2022

How to Optimize a Google Business Profile

Google Business Profiles are essential for local businesses. Read to...read more

Andrew Nelson | March 24, 2022

A Digital Marketing Team Structure Built for Performance

People are the biggest driver of performance. That’s why it’s...read more

Silverback Strategies | March 17, 2022

Google Analytics 4 vs Universal Analytics

Universal Analytics will be deprecated in 2023. Marketers should examine...read more

Silverback Strategies | March 16, 2022

What is Editorial SEO?

Editorial SEO aligns technical and on-page optimizations with content strategy,...read more

Will Dozier | March 08, 2022

Paid Media Marketing : Elements of a Successful Campaign

Selecting the right ad platforms, determining spend, campaign builds, and...read more

Kurt Lambert | February 15, 2022

Website Page Speed : Why It Matters and How to Improve It

Your site could have high-quality content, but if your website...read more

John Tyreman | February 07, 2022

Brand vs Performance Marketing

There is a big difference between brand vs performance marketing....read more

Geoff Kerbis | February 01, 2022

Core Web Vitals SEO Should Be a Top Priority in 2022

If a page doesn't load within 4 seconds, it can...read more

Andrew Nelson | January 18, 2022

Digital Marketing Objectives to Support Market Share, Revenue and Profit

Digital marketing objectives should roll up to the overall business...read more

John Tyreman | January 11, 2022

5 CMO Pain Points and How to Overcome

In this article we explore five CMO pain points that,...read more

Silverback Strategies | January 03, 2022

Advertising on Facebook Metaverse : What Does the Future Hold?

The Facebook Metaverse is still young, but there are investments...read more

Carissa McStay | December 28, 2021

In-House vs Agency : Pros and Cons for Paid Media Performance

Giving paid media the budget it deserves isn’t cheap, and...read more

John Tyreman | October 18, 2021

A Full Funnel Marketing Strategy for Lead Generation

Marketing funnels usually don't reflect actual buyer behavior. Read to...read more

Silverback Strategies | September 16, 2021

How to do a SERP Analysis

Performing a SERP analysis of existing results is a foundational...read more

Annie Madden | September 09, 2021

Do You Have Valuable Content? Measuring Blog ROI

Measuring blog ROI can be challenging for marketing leaders. This...read more

Mary Davin | September 02, 2021

When Should You Use Responsive Display Ads?

A big challenge for marketing leaders is knowing when to...read more

Silverback Strategies | August 26, 2021

The Impact of Apple iOS 14.5 on Facebook Ad Campaigns

Apple's new App Tracking Transparency feature was a big change...read more

Emily Bliss | August 12, 2021

How to Build a Creative Team for High-Performance Paid Media Campaigns

Ad performance relies on testing creative, which takes time. That's...read more

Mat Ingham | August 05, 2021

Research on High School Students Finds Digital Experiences Drive Enrollments

Research on high school students has found that digital experiences...read more

Silverback Strategies | August 03, 2021

2021 Higher Education Research : The Parent and Student Journey

This higher education research looks at the experience of parents...read more

Silverback Strategies | July 22, 2021

LinkedIn Digital Marketing : How to Scale Up to A Full Funnel Strategy

A full-funnel LinkedIn digital marketing strategy could be a reliable...read more

John Tyreman | June 28, 2021

Google FLoC : Lessons Learned From the Privacy Sandbox Proposal

Google is waiting until 2023 to block third-party cookies. Read...read more

Silverback Strategies | June 22, 2021

What is First-Party Data? How Can Marketers Use It?

Learn why first-party data is important in digital marketing and...read more

eBook

Silverback Strategies | June 21, 2021

How to Build & Scale a First-Party Data Strategy

Digital marketers need to pivot to a first-party data strategy...read more

Emily Bliss | June 15, 2021

Value Exchange in Marketing : Give People a Good Reason to Share Their Data with You

Value exchange in marketing is critical. Read to learn how...read more

Carissa McStay | June 08, 2021

How to Advertise Your Cleaning Business : Research on the Customer Journey

Learn how to advertise your cleaning business by becoming familiar...read more

Lauren Mcvetty | June 01, 2021

Understanding Pest Marketing : How Homeowners Shop for Bug and Pest Services

The customer journey for those looking for bug and pest...read more

Silverback Strategies | May 17, 2021

What Marketers Need To Know About Data Privacy And Ad Platform Changes

Data privacy changes are molding the digital marketing and ad...read more

Carissa McStay | May 11, 2021

HVAC and Plumbing Marketing : The Five Stages of the Buyer’s Journey

There are several important steps in the HVAC and plumbing...read more

Silverback Strategies | April 28, 2021

COVID Holiday : How Did Consumer Behavior Vary Across Different Demographics?

The 2020 holiday season presented brand new challenges for retail...read more

Allyson Cochran | April 27, 2021

Measuring Marketing ROI for Mid-Market Consumer Businesses

We outline the most effective way to measure the marketing...read more

Silverback Strategies | April 21, 2021

Email Deliverability and How It Affects Your Digital Marketing

Email marketing is likely a large part of your digital...read more

Silverback Strategies | April 08, 2021

Residential Reset : Navigating the Home Services Customer Journey

Understand how home services shoppers are researching, vetting and choosing...read more

Silverback Strategies | April 08, 2021

3 Reasons Why Your Home Services Business Needs a Social Media Presence

As a new generation of home services buyers enters the...read more

Lauren Mcvetty | April 06, 2021

5 Stages of Home Construction Marketing : How Homeowners Select a Contractor

Home construction marketing is about meeting homeowners at each point...read more

Louis Belpaire | March 30, 2021

2021 Shopper Study : 3 Key Findings Mid-Market Retailers Should Know

Our 2021 shopper study reveals some interesting findings digital marketers...read more

Silverback Strategies | March 23, 2021

2021 Shopper Study : The Modern Customer Journey Includes Both Retail And Online

The customer shopping journey has been up-ended, but retail marketers...read more

Emily Bliss | March 11, 2021

How to Market Home Services with Content Marketing

57% of homeowners planned to use their stimulus check for...read more

John Tyreman | March 01, 2021

How to Measure the Customer Journey in Home Services

Learn how to measure your customers' interest in your home...read more

Louis Belpaire | February 25, 2021

Decoding Virginia’s New Consumer Data Protection Act (CDPA)

Virginia is considering new legislation, Consumer Data Privacy Act (CDPA)....read more

Silverback Strategies | February 16, 2021

Home Services Buyer Research : Industry Breakdown Report

Silverback Strategies | February 16, 2021

How to Stay Organized if You Work in Marketing : 4 Tips from a Project Manager

Many marketers struggle with how to stay organized while juggling...read more

Louis Belpaire | February 05, 2021

Early Moves From the iOS 14 Battlefield Could Have Major Impact on Ad Ecosystem

The new update of iOS 14 requires user permission to...read more

Silverback Strategies | January 13, 2021

Turning Insight into Action : The 4 Stages of Return on Marketing Sophistication

Walk through the four stages every company goes through to...read more

Silverback Strategies | January 13, 2021

The Customer Journey in Consumer Services : An Original Research Study on Buyer Behavior

Learn more about the customer's journey when navigating consumer services....read more

White Paper

Silverback Strategies | January 08, 2021

SEO Migration Checklist

Are you currently preparing to migrate your website. Check out...read more

How to Guide

Silverback Strategies | January 08, 2021

The Executive Guide to Measuring Return on Marketing Investment

Measuring the impact of marketing initiatives is challenging because the...read more

How to Guide

Silverback Strategies | January 08, 2021

The B2B Post-Pandemic Playbook : How to Relaunch a Cost-Effective Lead Gen Engine

B2B marketers must recalibrate their strategies and evaluate messaging. Three...read more

Lauren Mcvetty | December 10, 2020

How to Connect Traditional and Digital Marketing for Home Services Brands

Learn how even though traditional marketing and digital marketing serve...read more

Silverback Strategies | December 03, 2020

How Nonprofit Businesses Can Overcome Facebook’s Political Ads Ban During Giving Season

Facebook's political ad ban is aimed at reducing election misinformation,...read more

John Tyreman | December 01, 2020

The Customer Journey in Consumer Services : Five Key Findings From Original Research on Buyer Behavior

Consumer service companies operate on a lead generation model. Read...read more

Brandon Lear | November 24, 2020

Search Intent Analysis : The Ultimate Guide

Your content needs to satisfy search intent in order to...read more

Mat Ingham | November 17, 2020

SEO For Higher Education : How Schools Can Increase Enrollment

Schools rely on students to come to them. That's why...read more

Mat Ingham | November 12, 2020

How Mobile-First Indexing Devastated One Website’s Traffic

Learn more about the importance of preparing your site for...read more

Silverback Strategies | November 10, 2020

Don’t Make These Mistakes on Your Next Paid Social Media Campaign

Learn how common mistakes like design, strategy, and reporting need...read more

Louis Belpaire | October 20, 2020

Google Analytics 4 is Here. What do Marketers Need to Know?

With the launch of Google 4 what are some of...read more

Silverback Strategies | October 16, 2020

Ecommerce Digital Marketing Strategies for Independent Retailers

What ecommerce digital marketing strategies did retailers rely on during...read more

Jessica Allen | September 24, 2020

Stale Facebook Creative? Use These Ad Formats More

Silverback Strategies | August 25, 2020

How to Make a Slide Deck That Stands Out

There are three fundamentals for how to make a slide...read more

Lauren Mcvetty | August 19, 2020

Fundamentals : 5 Proven Tactics for Home Improvement Marketers

Lauren Mcvetty | August 10, 2020

Home Improvement Marketing : Good, Better and Blow it Out of the Water

Home improvement marketing isn't always a speedy proposition. It often...read more

Silverback Strategies | July 14, 2020

4 Things Every Higher Ed Website Should Have in a COVID-19 World

John Tyreman | July 01, 2020

Home Services Marketing Research : A Foundation For Customer-Centric Strategies

Marketing research helps identify opportunities and threats that influence marketing....read more

Silverback Strategies | June 25, 2020

5 Reasons Why Your Organic Search Traffic is Struggling

Silverback Strategies | June 23, 2020

5 Ways B2B Brands Can Stand Out in a Suddenly Packed Digital Landscape

Annie Madden | April 28, 2020

4 LinkedIn Content Marketing Tips for B2B Brands

Silverback Strategies | March 05, 2020

The Cookie-Pocalypse is Coming : What Does This Mean for Advertisers?

Google announced third-party cookies are going away. From the future...read more

Silverback Strategies | April 10, 2019

5 Reasons Why Your Retail Marketing Strategy Isn’t Working

Silverback Strategies | June 04, 2018

Closing the Loop with Offline Conversion Tracking

What is offline conversion tracking, and how can it support...read more

Silverback Strategies | November 07, 2017

Facebook Groups : The Best-Kept Secret to Better Engagement and Reach