
RESEARCH
Know Your Buyers.
Research answers key questions you need to develop effective marketing messages, content and campaigns. It’s the foundation of a profitable marketing model.
Your marketing messages should resonate with specific segments of the market. Identify these profiles with Persona Research and arm your sales team with deep audience insights.
Position your products or services to appeal to your target market. Leverage Audience Research to develop key marketing messages to highlight what makes you distinct.
Place your marketing messages in front of your buyers where they like to be. Audience Research helps build awareness with the right buyers and guide them along their customer journey.
First, our experts design the right methodology to achieve your goals and fit your budget. Then, we recruit target study participants and collect their perspective. Finally, we analyze the findings to derive actionable insights that will guide your marketing strategy.
Your business and buyers are unique. So too are your goals for market research. Sample size, methodology, segmentation, and reporting are among the factors that impact the cost of market research. Request a consultation with a Silverback expert today.
Case Stories
Scaling your marketing can be a daunting challenge. Research is just one way Silverback can put your plan into action so you can focus on the big picture.
December 1, 2020 • John Tyreman