RESEARCH

Know Your Buyers.

Research answers key questions you need to develop effective marketing messages, content and campaigns. It’s the foundation of a profitable marketing model.


Who are your ideal buyers?

Your marketing messages should resonate with specific segments of the market. Identify these profiles with Persona Research and arm your sales team with deep audience insights.


Why should buyers care about you?

Position your products or services to appeal to your target market. Leverage Audience Research to develop key marketing messages to highlight what makes you distinct.


Where can you find your ideal buyers?

Place your marketing messages in front of your buyers where they like to be. Audience Research helps build awareness with the right buyers and guide them along their customer journey.


What is Silverback’s research process?

First, our experts design the right methodology to achieve your goals and fit your budget. Then, we recruit target study participants and collect their perspective. Finally, we analyze the findings to derive actionable insights that will guide your marketing strategy.


How much does research cost?

Your business and buyers are unique. So too are your goals for market research. Sample size, methodology, segmentation, and reporting are among the factors that impact the cost of market research. Request a consultation with a Silverback expert today.  

Case Stories


How marketing alignment led the Mid-Atlantic’s leading roofing company to extraordinary growth.


Long Roofing integrated marketing data with both sales and operations. The integration and resulting marketing campaigns were so cohesive that the company was able to throttle back when leads overwhelmed call centers and accelerate to meet real revenue goals. 

RESULTS  |  2017-2018

  • 242% in-market revenue increase 
  • 429% online lead increase 
  • 667% web traffic increase

How a leading B2B SaaS company B2B SaaS company pivoted their marketing strategy to drive more qualified opportunities.

A large strategic shift transformed LexisNexis’ marketing strategy. They quickly expanded online visibility to drive performance across various product lines. A full-funnel approach targeted key messages to each stage of the customer journey, and proved to be a reliable way to generate leads.

RESULTS  |  Q1-Q3, 2019

  • 61% reduction in cost per lead 
  • 297% increased ad spend 
  • 922% increase in online conversions

How a 138-year-old company transformed their marketing from traditional to digital.

AAFMAA is the premier financial service provider to the U.S. military community. But despite their size they had little visibility online and needed to quickly grow their member base. With a data-driven approach, AAFMAA was able to measure the impact of both traditional and digital marketing investments, and build a conversion-focused website.

RESULTS  |  2014 – 2015

  • 117% increase in leads
  • 50% decrease in cost-per-lead
  • 100% increase in website traffic

How a prestigious university met insatiable demand in a growing market.

eCornell is Cornell University’s online learning platform. They provide over 80 professional certificate programs, and introduce new certificate programs each month. With a proactive strategy and consistent production of new website content, eCornell significantly increased certificate enrollments and overall search visibility.

RESULTS  |  2017-2018

  • 48% increase in organic enrollments
  • 43% increase in organic web traffic
  • 30% increase in domain authority

December 1, 2020 John Tyreman

The Customer Journey in Consumer Services: Five Key Findings From Original Research on Buyer Behavior

When consumers realize they need to purchase a service for themselves or their home, they move along what’s known as a customer journey — a series of events that result in selecting a provider to work with. Customers can take many paths on their journey. To simplify, we have distilled the…  Read the Article

Take the Next Step