CONTENT MARKETING
Content that Cuts Through.
Capturing and holding audience attention is harder than ever. We combine behavioral data, SEO, and performance creative to ensure that your content consistently connects with the audiences you want.
Lead generation, social media and e-mail are just the tip of the iceberg. With your thought leadership as the foundation, our in-house experts build captivating experiences that produce valuable engagement and drive website traffic. So it’s your voice, only stronger.
Churning out content isn’t enough. Understanding how, when and why content is consumed focuses your efforts where they matter. By using behavioral science to drive social actions and reactions, we help our clients to generate leads, build relationships and move prospects towards conversions. And, we adjust our approach as we analyze partner performance and adapt to reach their goals.
It’s right there in our name: Silverback takes a strategic approach to content. Our SEO and Paid Media teams work in alignment with our content and social account managers, ensuring optimal search and social performance.
To cut through the clutter, it’s not just what you say, but how, where, and when you say it. That’s why our content marketing managers and associates collaborate with our performance creative team to craft attention-capturing assets and optimized scheduling.
Case Stories
How marketing alignment led the Mid-Atlantic’s leading roofing company to extraordinary growth.
Long Roofing integrated marketing data with both sales and operations. The integration and resulting marketing campaigns were so cohesive that the company was able to throttle back when leads overwhelmed call centers and accelerate to meet real revenue goals.
RESULTS | 2017-2018
- 242% in-market revenue increase
- 429% online lead increase
- 667% web traffic increase
How a leading B2B SaaS company B2B SaaS company pivoted their marketing strategy to drive more qualified opportunities.
A large strategic shift transformed LexisNexis’ marketing strategy. They quickly expanded online visibility to drive performance across various product lines. A full-funnel approach targeted key messages to each stage of the customer journey, and proved to be a reliable way to generate leads.
RESULTS | Q1-Q3, 2019
- 61% reduction in cost per lead
- 297% increased ad spend
- 922% increase in online conversions
How a 138-year-old company transformed their marketing from traditional to digital.
AAFMAA is the premier financial service provider to the U.S. military community. But despite their size they had little visibility online and needed to quickly grow their member base. With a data-driven approach, AAFMAA was able to measure the impact of both traditional and digital marketing investments, and build a conversion-focused website.
RESULTS | 2014 – 2015
- 117% increase in leads
- 50% decrease in cost-per-lead
- 100% increase in website traffic
How a prestigious university met insatiable demand in a growing market.
eCornell is Cornell University’s online learning platform. They provide over 80 professional certificate programs, and introduce new certificate programs each month. With a proactive strategy and consistent production of new website content, eCornell significantly increased certificate enrollments and overall search visibility.
RESULTS | 2017-2018
- 48% increase in organic enrollments
- 43% increase in organic web traffic
- 30% increase in domain authority
Scaling your marketing can be a daunting challenge. Content Marketing is just one way Silverback can put your plan into action so you can focus on the big picture.
October 13, 2020 • Annie Madden