
CONTENT MARKETING
Content that Cuts Through.
Capturing and holding audience attention is harder than ever. We combine behavioral data, SEO, and performance creative to ensure that your content consistently connects with the audiences you want.
Lead generation, social media and e-mail are just the tip of the iceberg. With your thought leadership as the foundation, our in-house experts build captivating experiences that produce valuable engagement and drive website traffic. So it’s your voice, only stronger.
Churning out content isn’t enough. Understanding how, when and why content is consumed focuses your efforts where they matter. By using behavioral science to drive social actions and reactions, we help our clients to generate leads, build relationships and move prospects towards conversions. And, we adjust our approach as we analyze partner performance and adapt to reach their goals.
It’s right there in our name: Silverback takes a strategic approach to content. Our SEO and Paid Media teams work in alignment with our content and social account managers, ensuring optimal search and social performance.
To cut through the clutter, it’s not just what you say, but how, where, and when you say it. That’s why our content marketing managers and associates collaborate with our performance creative team to craft attention-capturing assets and optimized scheduling.
Case Stories
Scaling your marketing can be a daunting challenge. Content Marketing is just one way Silverback can put your plan into action so you can focus on the big picture.
September 9, 2021 • Annie Madden