SILVERBACK STRATEGIES Philadelphia SEO Services Work with the premier Philadelphia SEO agency. Whether you operate business-to-business or direct-to-consumer, our SEO services are designed to generate leads and sales. WHY CHOOSE Silverback AS Your Philadelphia SEO Agency? Creating quality content gets you found online, right? Unfortunately, it’s not that easy. Instead of simply creating content and throwing it out into the universe, you need to create a unique SEO strategy that combines the best of technical SEO with the best of content marketing. Read More + Read Less – Evolving with SEO for fifteen years. Since the early days of search engine optimization, we’ve evolved with platforms and algorithm updates. Working with Silverback gives you a flexible agency partner who can adapt to changes in consumer behavior, technology, and regulations in the Philadelphia market. A culture focused on team health. We believe people drive performance. That’s why we focus on building teams that collaborate and communicate well together. As a result, AdAge, Inc. Magazine and the Washington Post have recognized Silverback as a top place to work. A new, collaborative agency structure. Our SEO experts work hand-in-hand with teammates in other disciplines to collaborate on strategy. This way, your SEO investments compliment your other digital activities across the web. Our Digital Marketing Process Align Goals + Objectives Build the Foundation Launch the Campaign Evolve + Optimize Align Goals + Objectives We start by mapping your lead-to-sale journey. This illustrates how customers interact with your company today. We then connect your marketing objectives to business goals so your SEO investments are positioned to have a real business impact. Build the Foundation Next, we research your ideal customers and why they make purchase decisions. These insights are used to build a content strategy that appeals to both customers and search algorithms. We then construct a plan to measure progress toward your marketing objectives. Launch the Campaign Then, our SEO specialists work closely with content teams so new content is optimized and stays true to the strategy. Analytics is set up properly to track performance and report accurate results. Evolve + Optimize Finally, structured tests and a continuous feedback loop between Analytics, SEO, and Content teams gives you an agile team that can pivot quickly and bring new levels of clarity to your marketing investments. Align Goals + Objectives Align Goals + Objectives We start by mapping your lead-to-sale journey. This illustrates how customers interact with your company today. We then connect your marketing objectives to business goals so your SEO investments are positioned to have a real business impact. Build the Foundation Build the Foundation Next, we research your ideal customers and why they make purchase decisions. These insights are used to build a content strategy that appeals to both customers and search algorithms. We then construct a plan to measure progress toward your marketing objectives. Launch the Campaign Launch the Campaign Then, our SEO specialists work closely with content teams so new content is optimized and stays true to the strategy. Analytics is set up properly to track performance and report accurate results. Evolve + Optimize Evolve + Optimize Finally, structured tests and a continuous feedback loop between Analytics, SEO, and Content teams gives you an agile team that can pivot quickly and bring new levels of clarity to your marketing investments. Types of Philadelphia SEO Services Competing on search results page can be complex. Silverback’s SEO services set a strong technical foundation and examine search intent all along the customer journey. This gives you the clarity you need to make site improvements that result in more organic visibility. Read More + Read Less - Editorial SEO Combine technical SEO expertise with content strategy. Understand the type of content your buyers are looking for along their journey, and structure new pages to stand out in the search results.Learn More Local SEO Get found online by people in a particular city, town or region. Searches with local intent are common ways people use search engines. Yet, few local businesses take advantage of the high conversion rates. Learn More Technical SEO Shore up the foundation of your website so your content is easily found by search engines and ideal buyers. Paired with a solid content architecture, and your website will drive not only traffic, but leads and sales.Learn More Ecommerce SEO Optimize your products, categories and conversion rates. Our ecommerce SEO services help you generate more revenue directly from consumers.Learn More International SEO Optimize your site for international results pages and different languages. Our international SEO services help you define relationships between translated content and country-level search indices.Learn More SEO Audit Identify critical issues and lay out a roadmap of where the biggest opportunities for improvement may be. Our SEO audit services examine content that has been added and/or removed to make sure your site is structured for optimal search performance.Learn More SEO for Website Migration Support When you change URLs, content, or migrate your website, you risk a loss of authority, keyword rankings and valuable traffic. Our SEO migration services mitigate traffic losses, keep your position strong in search engine results, and leverage site changes for new keyword opportunities.Learn More Case Study Long Roofing How data alignment led a leading roofing company to rapid growth. Case Study eCornell How a prestigious university met high demand in a growth market. What’s Included In Philadelphia SEO Services? Access specialists who understand all aspects of SEO. We examine every part of your website—technical foundation, customer journey, and content strategy—to ensure you’re in the best position to grow your organic search visibility. Read More + Read Less - Website, Technical, and Content Audits We look at your current SEO performance and surface opportunities and areas for improvement. Competitor + Industry Analysis Analyzing your search engine competitors and industry trends gives your website strategy a competitive edge. Keyword Research and Strategy Design your content with buyers in mind. Audience research helps to map keywords to your customer journey. SEO-Driven Editorial Consider business goals, content gaps and keywords so your thought leadership is relevant to your ideal buyers, and is optimized for search. Ongoing Reporting and Monitoring Our experts interpret reports and dashboards to show how your SEO investments perform over time. “I’ve worked with a lot of agencies over my 21 years in digital, and Silverback is fantastic. We’ve seen phenomenal growth.” “What stands out to me when working with Silverback is they’re proactive, responsive, and their SEO expertise is top-notch.” “Silverback Strategies has been a lifesaver for us in the SEO space.” Nancy Weaver, Digital Marketing Manager, Lexis Nexis Pia Miralao, Director of Web Properties, K12 Julia Ziegler, Director of News & Programming, WTOP Ebook How to Build and Scale a First-Party Data Strategy How to Build and Scale a First-Party Data Strategy [Download] DOWNLOAD Frequently Asked Questions Do you have a physical office in Philadelphia? While our headquarters are in Washington, D.C., we still consider ourselves a Philadelphia SEO agency. Our satellite office in Newtown Square enables us to meet with clients in the area and stay in tune with shifts in the local market. Complete Your Digital Marketing Strategy SEO is just one part of a digital strategy. Here are other ways our clients work with us to complete their digital marketing: Paid Media Create demand at the top of your marketing funnel, then generate quality leads from platforms like Google, Facebook and LinkedIn. Learn More Strategy + Analytics Align your marketing and business goals, then define the channel mix and measurement based on data analysis and audience research. Learn More Content Marketing Deliver valuable information to buyers along their journey using research, data, and your subject-matter expertise. Learn More Unlock Your Growth Potential Contact Us