SILVERBACK STRATEGIES

Washington, D.C. SEO Services

Work with the premier Washington, D.C. SEO agency. No other digital marketing agency has the knowledge of the D.C, Maryland and Virginia markets and search engine expertise like Silverback Strategies. Whether you operate business-to-business or direct-to-consumer, our SEO services are designed to generate leads and sales.

WHY CHOOSE Silverback AS
Your Washington D.C. SEO Agency?

Silverback Strategies’ headquarters is located in Arlington, VA—less than 3 miles from the Washington, D.C. border. Our experience working with businesses in the Mid-Atlantic region and knowledge of major digital marketing platforms give you a strategy that’s built to generate leads and sales.

Since the early days of search engine optimization, we’ve evolved with platforms and algorithm updates. Working with Silverback gives you a flexible agency partner who can adapt to changes in consumer behavior, technology, and regulations.

People are the biggest drivers of performance. That’s why we’re so focused on building teams that communicate well and collaborate well together.  As a result, AdAge, Inc. Magazine and the Washington Post have recognized Silverback as a top place to work. 

Our SEO experts work hand-in-hand with teammates in other disciplines remotely as well as in our D.C. office. This way, your search engine visibility compliments other campaigns across channels.


Our Digital Marketing Process

Align Goals + Objectives

First, our team maps your lead-to-sale journey. This shows how buyers engage with your business today. Then we align your business goals and marketing objectives so your SEO investments make an impact where it matters the most.

Build the Foundation

Next, we research your buyers to understand why they buy. Customer insights direct a content strategy that resonates with your buyers as well as search algorithms. Then we build a plan for measuring performance based on your marketing objectives.

Launch the Campaign

Then, our certified platform specialists work closely with content production teams to make sure new content is optimized properly and stays true to the strategy. Analytics are set up properly to track performance and report accurate results.

Evolve + Optimize

Finally, structured tests and continuous feedback loops with SEO, Content and Analytics teams help optimize campaigns over time. This unlocks the ability to conduct complex analyses that bring new levels of clarity to your marketing investments.

Types of SEO Services

The search environment is competitive and complex. Silverback’s SEO services are designed to set a strong technical foundation and examine search intent across the customer journey. This gives you clear direction for how to adjust your web pages to generate more organic search visibility.

Editorial SEO

Combine technical SEO expertise with content strategy. Understand the type of content your buyers are looking for along their journey, and structure new pages to stand out in the search results.
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Local SEO

Get found online by people in a geographic area. Searches with local intent are one of the most common ways people use search engines. Yet, few local businesses take advantage of the high conversion rates from these local search queries.
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Technical SEO

Shore up the back-end foundation of your website so your content is easily found by search algorithms and ideal buyers. Paired with a solid content architecture, your website will drive not only traffic, but leads and sales.
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Ecommerce SEO

Optimize your products, categories and conversion rates. Our ecommerce SEO services help you generate more revenue directly from consumers. 
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International SEO

Optimize your site for international results pages and different languages. Our international SEO services help you define relationships between translated content and country-level search indices.
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SEO Audit

Identify critical issues and lay out a roadmap of where the biggest opportunities for improvement may be. Our SEO audit services examine content that has been added and/or removed to make sure your site is structured for optimal search performance. 
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SEO for Website Migration Support

When you change URLs, content, or migrate your website, you risk a loss of authority, keyword rankings and valuable traffic. Our SEO migration services mitigate traffic losses, keep your position strong in search engine results, and leverage site changes for new keyword opportunities.
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What’s Included In Search Engine Optimization Services

Working with Silverback gives you access to a group of specialists who understand SEO inside and out. We look at every facet of your website—your technical foundation, customer journey, and content strategy—to make sure you are in the best position to capture organic search visibility.

Website, Technical, and Content Audits

We examine your existing SEO performance and identify opportunities and areas for improvements.

Competitor + Industry Analysis

Evaluate competitor performance and industry trends to give your website strategy a competitive edge.

Keyword Research and Strategy

Understand why your buyers buy, then map keywords to the customer journey so your content is designed with your buyers in mind.

SEO-Driven Editorial

Build a content strategy that considers keywords, business goals, and content gaps so your thought leadership speaks to issues your buyers actually care about.

Ongoing Reporting and Monitoring

Regular reporting and monitoring shows how your SEO investments perform over time, guided by experts who explain the data in simple terms.

“I’ve worked with a lot of agencies over my 21 years in digital, and Silverback is fantastic. We’ve seen phenomenal growth.”

“What stands out to me when working with Silverback is they’re proactive, responsive, and their SEO expertise is top-notch.”

“Silverback Strategies has been a lifesaver for us in the SEO space.”

Nancy Weaver, Digital Marketing Manager, Lexis Nexis

Pia Miralao, Director of Web Properties, K12

Julia Ziegler, Director of News & Programming, WTOP

Ebook

How to Build and Scale a First-Party Data Strategy

How to Build and Scale a First-Party Data Strategy [Download]

Frequently Asked Questions

Yes. Our headquarters is located in Arlington, VA, just three miles outside of Washington, D.C. We are able to meet in-person with local clients or operate remotely.

We work with many clients in the Washington D.C., MD, and VA region, including some top companies in the area, like K12, Long Home Products, American University, and Ritz-Carlton Residences.


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