January 31, 2023 Lauren Mcvetty

Audience Research: Methods and Techniques

In today’s age of digital saturation, customers expect more personalization from the businesses they interact with online. Research shows that 99% of marketers say personalization helps advance customer relationships, and 80% of consumers are likely to purchase when brands offer personalized experiences. Without personalization leading your marketing efforts, you could miss out on higher profits… Read the Article

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