July 29, 2021 Shannon Thompson

How to Write SEO Headlines That Both People and Bots Will Love

80% of readers never make it past your headline. That’s why every marketer should know how to write SEO headlines that appeal to both people and search algorithms. Back in the advertising heyday of the ‘60s, David Ogilvy warned copywriters not to skimp on the headline.  “On the average,” he is quoted, “Five times as… Read the Article

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