July 29, 2021 • Shannon Thompson

How to Write SEO Headlines That Both People and Bots Will Love

80% of readers never make it past your headline. That’s why every marketer should know how to write SEO headlines that appeal to both people and search algorithms. Back in the advertising heyday of the ‘60s, David Ogilvy warned copywriters not to skimp on the headline. “On the average,” he is quoted, “Five times as… Read the Article

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Turning Insight into Action: The 4 Stages of Return on Marketing Sophistication

Begin your journey to measuring return on marketing investment. Join Andrew Nelson and Allyson Cochran as they walk through the four stages every company goes through to measure return on marketing investment, and how to apply those insights to optimize budget and performance. Learn More