Run just about any search on Google, and it’s easy to see that managing a Google Ads Campaign isn’t as simple as it used to be. Ads management can be daunting, especially with continuous platform updates and the incorporation of new, complex and unfamiliar components.
Features like product listing ads, new ad extensions and ad remarketing provide great business opportunities, but these tools have also made paid search much more complicated. To further muddy the waters, new Ads features are emerging all the time, and the high-stakes competition for valuable ad space and user attention gets increasingly perilous.
How can digital marketers succeed in the paid digital media environment? Businesses need true Google Ads management experts like the PPC Team at Silverback Strategies. The experienced Silverback team of ads management specialists are Ads certified, of course, but perhaps more importantly, they stay in close communication with insiders at Google to stay on top of of every new feature and opportunity for our clients. Our team is given exclusive access to beta testing programs and the latest, most cutting-edge tools coming out of Google. That’s the type of strategic advantage clients should expect from their Google Ads management partner.
Silverback Strategies uses this advanced technology to supplement our laser-focus on phenomenal results that our clients would be hard-pressed to find anywhere else. Do we get the job done? The numbers from our Ads management services speak for themselves. Our average client conversion rate is 7.5% — that number outperforms the Google benchmark by 260%.
We went from having 10 sales in a year to averaging 30 to 40 sales a year for the next three years that we were using them. I definitely see Silverback Strategies as a long-term partner for us.
Emily Bock | Project Manager, Ritz Carlton Residences
Never underestimate the importance of software in effective PPC. The first things an organization should ask its prospective PPC agency are questions about methods and measurement tools. Any successful PPC strategy demands a powerful engine to get results.
Our Ads management services team harnesses the most effective tools to drive conversions for our clients’ sites.
The technology we use to do our heavy algorithmic lifting is Marin, which lets us efficiently manage performance and spend across thousands of keywords, campaigns and ad versions every day. Our clients spend a minimum of $10,000 each month on their Ads campaigns, and Marin ensures we can manage, monitor and control every last detail, and provide the personal service we’re known for.
We leverage Marin to continually monitor huge amounts of campaign data so that we can review and control Ads bids intelligently and make tactical decisions based on complete, accurate information.
Google Ads management isn’t simple. That’s why we stay up-to-date on the latest news and Ads management trends to maximize traffic and earn leads for our clients. Our Paid Media team members aren’t writing copy, playing with PhotoShop or moonlighting as salespeople — Silverback’s Ads management professionals are PPC focused, PPC experts and PPC students. It shows in the results we get for our clients.
Get to know Silverback Strategies and our Google Ads management services team to see the highest return-on-investment on Ads spending. Contact Us today for a free quote!
Silverback Strategies offers ecommerce marketers a comprehensive 60-day 100% money-back performance guarantee for new clients. If for any reason you are not satisfied with our relationship within the first 60 days of our contract, we’ll refund 100% of all fees paid to us, no questions asked.