Run just about any search on Google, and it’s easy to see that managing a Google Ads Campaign isn’t as simple as it used to be. New features such as product listing ads, new ad extensions and remarketing provide great opportunities for advertisers, but they’ve also made paid search much more complex and crowded – with new Ads features emerging all the time, and every ad competing for user attention.
To succeed in this new environment, you need Ads management experts like the PPC Team at Silverback Strategies. And when we say experts, we mean it. We’re Ads certified, always in tune and in communication with Google to stay ahead of every new feature and opportunity for our clients. And we participate in Ads beta testing programs and keep our fingers on the pulse of PPC. But the fact is, you should expect all that from your Ads management partner.
What you can’t expect to find everywhere else is our technology, our focus and our phenomenal results. In fact, our average client conversion rate is 7.5%, outperforming the Google benchmark by an average of 260%.
As for technology, here’s some advice: don’t underestimate the importance of software in effective PPC. In fact, make it one of the first questions you ask any potential PPC vendor, and don’t waste your money on a vendor that tells you technology is a “crutch.”
The fact is, any successful PPC demands a powerful algorithmic engine to get results. Don’t just take our word for it, Forrester Research agrees – and anyone who tells you otherwise probably still owns a VCR.
The technology we use to do our heavy algorithmic lifting is Marin, and it lets us efficiently manage performance and spend across thousands of keywords, campaigns and ad versions every day. Our clients spend a minimum of $10,000 each month on their Ads campaigns, and Marin ensures we can manage, monitor and control every last detail, and provide the personal service we’re known for. We leverage Marin to continually monitor huge amounts of campaign data so that we can review and control Ads bids intelligently and make tactical decisions based on complete, accurate information.
We went from having 10 sales in a year to averaging 30 to 40 sales a year for the next three years that we were using them. I definitely see Silverback Strategies as a long-term partner for us.
Emily Bock | Project Manager, Ritz Carlton Residences
We eat, sleep and breathe PPC. Our Ads management professionals are as driven as they come, and it shows in the results we get for our clients.
If you want to get the most from your Ads investment, get to know Silverback Strategies and our Google Ads campaign management. Contact Us today for a free quote!
Silverback Strategies offers ecommerce marketers a comprehensive 60-day 100% money-back performance guarantee for new clients. If for any reason you are not satisfied with our relationship within the first 60 days of our contract, we’ll refund 100% of all fees paid to us, no questions asked.