SILVERBACK STRATEGIES

D.C. Paid Media

Work with a premier Washington, D.C. PPC agency. No other digital marketing agency has the combination of platform expertise and knowledge of the D.C, Maryland and Virginia markets like Silverback Strategies. Whether you operate business-to-business or direct-to-consumer, our campaigns on platforms like Google, Facebook and LinkedIn are designed to generate leads and sales.

WHY CHOOSE Silverback AS
Your Washington, D.C. PPC Agency?

Silverback Strategies is headquartered in Arlington, VA—less than 3 miles outside of Washington, D.C. Our experience working with businesses in the Mid-Atlantic region and knowledge of major digital marketing platforms give you a strategy that’s built to generate leads and sales.

We’ve evolved with digital ad platforms like Facebook, Google and LinkedIn since the early days of PPC. When you work with Silverback, your campaigns will quickly adapt to ad platform changes as they happen.

People drive performance. That’s why we’re so focused on building teams that communicate well and collaborate effectively.  As a result, AdAge, Inc. Magazine and the Washington Post have recognized Silverback as a top place to work.

Our paid media experts work hand-in-hand with teammates in other disciplines remotely as well as in our D.C. office. This way, strategies compliment your campaigns across channels.


Our Digital Marketing Process

Align

First, our team establishes your lead-to-sale journey. This shows how buyers engage with your business today. Then we connect the dots between your business goals and marketing objectives. This way, your investments make an impact where it matters the most.

Build

Next, we conduct buyer research to examine why, when and how they interact with you or competitors. Customer insights direct a creative strategy that will resonate. Then we build a plan for measuring performance based on your marketing objectives.

Launch

Then, our certified platform specialists make sure your campaigns launch smoothly. Analytics are set up properly to track performance and report accurate results.

Evolve

Finally, structured tests and continuous feedback loops with Creative and Analytics teams help optimize campaigns over time. This unlocks the ability to conduct complex analyses that bring new levels of clarity to your marketing investments.

Types of Washington, D.C. PPC Services

Your PPC strategy needs to reflect where buyers are in their customer journey and the channels they prefer to use. Silverback is a Washington, D.C. PPC agency built to deliver leads and sales on major marketing platforms.

Paid Search

Generate leads at every stage of your marketing funnel with paid search ads. User intent data guides targeting at different parts of the customer journey. This way, you provide the content they need, when they need it.
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Paid Social

Get seen in the feed with the right creative strategy, distributed on social platforms like Facebook, LinkedIn, Instagram, TikTok, and Snapchat. With the right paid social strategy, you can increase brand awareness and drive higher return on ad spend.
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Display

Stay top of mind across the web on platforms like Google Display Network. These ad campaigns give your brand extensive reach across the web, and can drive leads and sales with the right strategy. 
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Performance Creative

Learn what makes your buyers tick so you can develop a creative strategy that converts. Performance creative targets a specific emotional response, then tests various elements to enhance the quality of your PPC ads.
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What’s Included In Washington, D.C. PPC Services?

New ad platforms and features make the paid media environment complex. You could miss out on leads and sales without the right expertise to build campaigns properly and optimize for performance.

Media Campaign Planning

Set your strategy and key performance indicators based on your business goals and budgets.

Keyword Management

Discover, analyze, and optimize keywords all along the customer journey.

Campaign Performance Reporting

See how your campaigns perform in easy-to-read dashboards. See what worked well and what needs to improve.

Ad Copy Optimization and Testing

Test different variations of copy to continuously improve your conversion rates and keep ad copy fresh.

Audience Optimization and Testing

Prioritize the audience segments who are most likely to engage with different marketing messages.

Cost and Performance Analysis

See how your campaigns performed against expectations, and glean new insights for future campaigns.

Regularly Scheduled Meetings

Meet with your team regularly for updates on performance, cost, and results.

“I’ve worked with a lot of agencies over my 21 years in digital, and Silverback is fantastic. We’ve seen phenomenal growth.”

“What stands out to me when working with Silverback is they’re proactive, responsive, and their SEO expertise is top-notch.”

“Silverback Strategies has been a lifesaver for us in the SEO space.”

Nancy Weaver, Digital Marketing Manager, Lexis Nexis

Pia Miralao, Director of Web Properties, K12

Julia Ziegler, Director of News & Programming, WTOP

Ebook

How to Build and Scale a First-Party Data Strategy

How to Build and Scale a First-Party Data Strategy [Download]

Frequently Asked Questions

Silverback Strategies is a D.C. PPC agency headquartered in Arlington, VA, just three miles outside of Washington, D.C. Our office is open to local staff who wish to use the space to collaborate in-person, with their remote peers, or meet with local clients in the area.

We work with many clients in the Washington D.C., MD, and VA region, including some top brands in the area, like Long Home Products, American University, K12, and Ritz-Carlton Residences.


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