Author: John Tyreman

Top marketing performance happens when the right strategy is executed by the right people, working together toward a shared goal. But sometimes it’s hard to assess your marketing team’s strengths and shortcomings. It becomes easier when you know what to look for. But what are the traits of a healthy marketing team? How do you… Continue reading 10 Characteristics of a Healthy Marketing Team

I spent the first seven years of my career at a branding agency. Now I do marketing at a performance agency. There is a big difference between brand vs performance marketing. You need both for a successful strategy. But what are the differences? What are the synergies? How do you communicate this internally? Let’s find… Continue reading Brand vs Performance Marketing

Marketing combines both art and science. It applies a wide range of intellectual disciplines and touches many parts of an organization. With such variety it also brings many business challenges. This is one reason Chief Marketing Officers (CMOs) have the shortest tenure in the c-suite. In this article we’ll explore five CMO pain points that,… Continue reading 5 CMO Pain Points and How to Overcome

There are different ways to think about demand generation and the flow of buyers interacting with your brand. One easy concept to understand is the marketing funnel. But a “funnel” is simply a framework marketers created to visualize a system. It does not reflect actual human behavior. This article explains how to build a full… Continue reading A Full Funnel Marketing Strategy for Lead Generation