Display Campaigns

Stand Out. Drive Action.

Reach your target audiences, engage them, and get them to act with display campaigns powered by Silverback Strategies. 


The Tech Is Just The Beginning

Display campaigns are an effective way to reach your audience and drive them to take action. And with the Google Display Network (GDN), you can access millions of sites easily. But that’s just the technical side. Silverback’s cross-functional approach leverages our entire team of experts to craft an end-to-end display campaign that includes strategy, data and analytics, messaging, design, development, testing and reporting.


Making Good Impressions

Display advertising is often your target audience’s first interaction with your brand, driving heavy volume and lower-priced clicks. So we leverage every resource to ensure that this first impression is one that spotlights your unique selling proposition and moves your prospects into your funnel.


Driven By Data

Reaching the right audience at the right time is the first measure of your campaign’s success. So while the GDN gives you direct access to all the audience targeting robustness of Google, we layer on first-party platform data, search behavior, and all other available information to craft a unique, relevant and effective user experience. Our in-house Data Integration and Growth Insight services make sense of data from every source, so you know exactly what you’re getting for your investment.


Creative That Connects

With data-driven confidence in likely audience behavior, we craft creative messaging, design, and tactics that compel action. Our award-winning performance creative team are experts in balancing analytics, insight and imagination to make your brand stand out with authenticity and relevance.

Case Stories


How marketing alignment led the Mid-Atlantic’s leading roofing company to extraordinary growth.


Long Roofing integrated marketing data with both sales and operations. The integration and resulting marketing campaigns were so cohesive that the company was able to throttle back when leads overwhelmed call centers and accelerate to meet real revenue goals. 

RESULTS  |  2017-2018

  • 242% in-market revenue increase 
  • 429% online lead increase 
  • 667% web traffic increase

How a leading B2B SaaS company B2B SaaS company pivoted their marketing strategy to drive more qualified opportunities.

A large strategic shift transformed LexisNexis’ marketing strategy. They quickly expanded online visibility to drive performance across various product lines. A full-funnel approach targeted key messages to each stage of the customer journey, and proved to be a reliable way to generate leads.

RESULTS  |  Q1-Q3, 2019

  • 61% reduction in cost per lead 
  • 297% increased ad spend 
  • 922% increase in online conversions

How a 138-year-old company transformed their marketing from traditional to digital.

AAFMAA is the premier financial service provider to the U.S. military community. But despite their size they had little visibility online and needed to quickly grow their member base. With a data-driven approach, AAFMAA was able to measure the impact of both traditional and digital marketing investments, and build a conversion-focused website.

RESULTS  |  2014 – 2015

  • 117% increase in leads
  • 50% decrease in cost-per-lead
  • 100% increase in website traffic

How a prestigious university met insatiable demand in a growing market.

eCornell is Cornell University’s online learning platform. They provide over 80 professional certificate programs, and introduce new certificate programs each month. With a proactive strategy and consistent production of new website content, eCornell significantly increased certificate enrollments and overall search visibility.

RESULTS  |  2017-2018

  • 48% increase in organic enrollments
  • 43% increase in organic web traffic
  • 30% increase in domain authority

September 24, 2020 Jessica Allen

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