Aligning digital marketing objectives to business goals, with Andrew Nelson

NEW EPISODE

Out-of-sync digital marketing objectives can lead to inefficiencies. Or worse—it can have a major impact on culture. Andrew Nelson joins the show to discuss how businesses can align digital marketing objectives to business goals. In this episode we talk about:

• the three main business goals
• examples of digital marketing objectives
• how to set SMART objectives
• real-world examples of alignment from top-to-bottom

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