Run just about any search on Google, and it’s easy to see that managing a Google AdWords Campaign isn’t as simple as it used to be. New features such as product listing ads, new ad extensions and remarketing provide great opportunities for advertisers, but they’ve also made paid search much more complex and crowded – with new AdWords features emerging all the time, and every ad competing for user attention.
To succeed in this new environment, you need AdWords management experts like the PPC Team at Silverback Strategies. And when we say experts, we mean it. We’re AdWords certified, always in tune and in communication with Google to stay ahead of every new feature and opportunity for our clients. And we participate in AdWords beta testing programs and keep our fingers on the pulse of PPC. But the fact is, you should expect all that from your AdWords management partner.
What you can’t expect to find everywhere else is our technology, our focus and our phenomenal results. In fact, our average client conversion rate is 7.5%, outperforming the Google benchmark by an average of 260%.
As for technology, here’s some advice: don’t underestimate the importance of software in effective PPC. In fact, make it one of the first questions you ask any potential PPC vendor, and don’t waste your money on a vendor that tells you technology is a “crutch.”
The fact is, any successful PPC demands a powerful algorithmic engine to get results. Don’t just take our word for it, Forrester Research agrees – and anyone who tells you otherwise probably still owns a VCR.
The technology we use to do our heavy algorithmic lifting is Marin, and it lets us efficiently manage performance and spend across thousands of keywords, campaigns and ad versions every day. Our clients spend a minimum of $10,000 each month on their AdWords campaigns, and Marin ensures we can manage, monitor and control every last detail, and provide the personal service we’re known for. We leverage Marin to continually monitor huge amounts of campaign data so that we can review and control AdWords bids intelligently and make tactical decisions based on complete, accurate information.
We eat, sleep and breathe PPC. Our AdWords management professionals are as driven as they come, and it shows in the results we get for our clients.
If you want to get the most from your AdWords investment, get to know Silverback Strategies and our Google AdWords campaign management. Contact Us today for a free quote!