Digital Marketing Services Agency
Succeed in the Digital Marketplace
Digital marketing is constantly evolving. What works this month may not work next, so businesses need to keep up with the latest digital tactics to ensure their brands maintain relevance online.
Breaking through the clutter can be a daunting task — now more than ever before. With the volume of content available online, it can seem impossible to get found by the right audience.
Running a few display ads and publishing a subpar blog post once in a while isn’t going to cut it anymore, not when every competitor is doing the exact same thing.
The key to a successful digital marketing campaign is integration. Digital marketers must strike the right balance between creativity and technicality in order for brands to perform well online. If that balance is off, businesses risk blowing their budgets with no results to show for their efforts.
It’s easier said than done, however, especially when multiple entities — search specialists, a creative agency, a team of web developers, etc. — are tasked with working together to achieve the same end goal.
That’s where a full-service agency comes into play.
Our Full Service Approach to Digital Marketing
Silverback Strategies is a full-service, performance-based agency. We offer comprehensive digital marketing services, from paid media and search engine optimization (SEO) to content marketing and web design and development, that work in tandem to produce real, measurable results for our clients.
When businesses work with several niche agencies, a lack of consistency and communication can interfere with campaign performance and, in turn, a company’s return on investment (ROI). Efficiency falls by the wayside.
Our holistic approach to digital marketing blends individual paid and organic campaigns into one unified strategy to help our clients achieve their business goals. Our team members have experience working in a variety of fields including video production, paid search marketing and SEO copywriting, all bringing unique perspectives and capabilities to the table.
At Silverback, we act as partners to our clients, working with them through every step of the process, from planning and design to execution and monitoring of all digital marketing services.
At the end of the day, they are the partner we needed to make that transition from mostly traditional (marketing) into mostly digital. Transitioning from traditional marketing to having a digital strategy would not have happened without Silverback.
Our Digital Marketing Services
Our paid media experts help our clients achieve maximum reach and visibility online, driving traffic through targeted, strategically placed digital ads.
Search Engine Optimization (SEO)
We drive organic traffic to client websites and improve online performance through technical audits, keyword planning and content optimizations.
Our team of copywriters and social media experts create and promote high-quality digital content designed to engage our clients’ audiences.
We design and develop visual assets that support SEO and paid media campaigns in order to enhance a client’s digital presence and drive customers down the sales funnel.
Our experts track and optimize clients’ ROI using the full suite of Google Analytics and other web analytics tools.
We optimize our clients’ bidding strategy, improve brand messaging and help sustain revenue growth through actionable reporting.