Whitepaper Category: White Paper


SEO Migration Checklist


Migrate your website to a new URL without ruining domain authority.

A migration is defined as the process of moving one part to another. In the SEO industry, we face migration in many forms. Whether you’re undergoing a website redesign, domain change, or brand redefinition, it’s important to have a plan/checklist in place to ensure a website’s search engine visibility will not be affected.


  • Which activities should be high, medium, and low priority
  • How to set benchmarks to measure performance against
  • What to monitor during the course of a migration