A migration is defined as the process of moving one part to another. In the SEO industry, we face migration in many forms. Whether you’re undergoing a website redesign, domain change, or brand redefinition, it’s important to have a plan/checklist in place to ensure a website’s search engine visibility will not be affected.

WHAT YOU’LL LEARN:

• Which activities should be high, medium, and low priority
• How to set benchmarks to measure performance against
• What to monitor during the course of a migration