As privacy laws tighten and the industry moves towards a future free of third-party cookies, marketers are increasingly reliant on first-party data to help them make smart decisions. Unlike third-party data that is collected and aggregated from multiple external sources, first-party is data that you collect directly from your audience or customers. Most of this… Continue reading Your CRM Attribution Is Unreliable — Here’s How to Improve Marketing Measurement
Author: Terry Guttman
Terry is a well-organized and diligent analyst with a background in paid media. When faced with a difficult problem, Terry uses rational thinking to find the best solutions for clients and colleagues alike.
How to Generate Leads in Google Local Services Ads
Generating new leads is part of the lifeblood of your business and requires quality traffic to help reach your target market. And if you’re a business that relies on a geographical region to pull your business, targeting your local areas gives you some of the highest-intent leads possible. However, not all leads are created equal. … Continue reading How to Generate Leads in Google Local Services Ads
How to Convert Web Traffic into Leads
Part of performance marketing is driving website traffic, but websites are largely responsible for converting users into paying customers. A webpage’s layout, functionality, and copy all contribute to how well it performs. This article explores how to convert traffic into leads so you can get the most out of your traffic-generating investments. What is a… Continue reading How to Convert Web Traffic into Leads