Because creating and executing an effective SEO strategy is a long game that takes time to see results, SEOs scrutinize incremental gains and losses to look for clues to what’s working and what’s not. As a result, SEO reporting is a crucial element to your SEO success, as looking at the wrong thing the wrong… Continue reading How to Create an SEO Report
Author: Mat Ingham
Mat is an experienced strategist with the proven ability to connect client goals to actionable digital solutions. He enjoys helping clients achieve measurable business outcomes.
Research on High School Students Finds Digital Experiences Drive Enrollments
Increasing enrollments is a major indicator of performance for colleges and universities. This starts by generating more qualified applicants. But higher education marketers were faced with major disadvantages during the pandemic. For example, recent research on high school students has found that in-person campus visits did not play a significant role in selecting a college… Continue reading Research on High School Students Finds Digital Experiences Drive Enrollments
SEO For Higher Education: How Schools Can Increase Enrollment
The college application process has, like almost everything, become an online exercise that requires SEO expertise. Schools used to be able to rely on students to come to them. Institutions of higher education have spent the past few years revamping strategies to be more proactive in recruiting students. Instead of waiting for students to find… Continue reading SEO For Higher Education: How Schools Can Increase Enrollment
How Mobile-First Indexing Devastated One Website’s Traffic
Beginning as far back as 2015, Google started announcing major updates to how websites would be crawled, indexed and ultimately ranked in accordance with its ever-evolving algorithms. These modifications stemmed from the shift in users’ search habits over the years. The world changed — people drifted away from conducting the majority of searches on desktop devices, opting… Continue reading How Mobile-First Indexing Devastated One Website’s Traffic
