Creativity without a strategy is art. Creativity with a strategy is advertising. Silverback Strategies shows you why your business needs a creative approach to digital advertising. We’ll show you where to start and the pros and cons of various creative team structures. The Importance of Creative Strategy in Digital Advertising Creativity is the most significant… Continue reading Creative Strategy in Digital Advertising
Author: Haley Nininger
Haley is a curious, passionate digital marketing professional with an ever-evolving growth mindset. Her work as an analyst helps “connect the dots” for clients more efficiently, more creatively, and more tangibly. Haley is powered by homemade espresso and the burning desire to see that conversion rate rise!
Why You Need Audience Research in Paid Media
Content may be king, but your efforts fall short without an engaged audience ready to buy your products and services. Every year, it’s estimated that $37 billion is wasted on ads that don’t engage their target audience – but don’t let that number scare you into never launching a campaign. You can amplify your results… Continue reading Why You Need Audience Research in Paid Media
Creative Testing: How to Maximize Success
When it comes to running successful paid social campaigns, there’s more to do than simply set up your ads, make some tweaks, and watch them perform. You need a comprehensive creative testing plan that helps you determine which elements of your creative strategy are resonating and which could use some improvement. By testing your ads,… Continue reading Creative Testing: How to Maximize Success
