You’re a marketing leader. Maybe you’re juggling teams of specialists focused on semi-siloed marketing programs. Or perhaps you’re the bandwidth-strapped ‘jack of all trades’ marketer operating as a department of one. Either way, you work hard to bring revenue to your business and help your company grow. But communicating the impact of those efforts is… Continue reading Measuring Marketing ROI for Mid-Market Consumer Businesses
Author: Allyson Cochran
Allyson leads Silverback's sales and strategy initiatives. With experience in traditional and digital ad sales, she's helped hundreds of clients identify and pursue opportunities for growth and expansion.
