When Meta rolled out its Andromeda update globally in July 2025, most advertisers didn’t notice anything at first. Campaigns kept running; dashboards looked fine. Then, quietly, things started to break. CPAs crept up. CTRs dipped. Learning phases dragged on. Accounts that had performed consistently for years began to look like strangers to their own data.… Continue reading Meta Andromeda Broke Your Paid Social Playbook
Author: Allyson Cochran
Allyson Cochran is the Chief Revenue Officer at Silverback Strategies, where she leads revenue, partnerships, and growth strategy for one of the most respected performance agencies in the U.S. She started her career selling radio advertising—long before dashboards and attribution—learning how to connect intangible campaigns to real business outcomes. That mindset still drives her work today.
With 15+ years in media and marketing, Allyson is known for helping brands navigate platform shifts, AI-driven optimization, and modern measurement with clarity and confidence. She’s been a featured partner at the American Marketing Association, MarComm, Digital Summit, and executive marketing forums within Pavilion and PartnerStack, where she explains complex changes in performance marketing in practical, no-fluff terms.
Measuring Marketing ROI for Mid-Market Consumer Businesses
You’re a marketing leader. Maybe you’re juggling teams of specialists focused on semi-siloed marketing programs. Or perhaps you’re the bandwidth-strapped ‘jack of all trades’ marketer operating as a department of one. Either way, you work hard to bring revenue to your business and help your company grow. But communicating the impact of those efforts is… Continue reading Measuring Marketing ROI for Mid-Market Consumer Businesses