Omega Performance trains personal, small business and commercial banking and lending teams for financial organizations around the world. When Omega Performance turned to Silverback Strategies for a site redesign, the Arlington, Virginia-based business saw an immediate improvement in mobile performance.
Visitors to the redesigned site that moved into Omega Performance’s Resources or Course Listings pages proved to be hot prospects. Course Listings converted at a rate of 6.13% while the CVR for Resources visitors was an impressive 12.85%.
The information on a website tells a story. When we began the Omega project, we took a deep dive into their existing web content, determined the range of information that their customers need to get from the web experience, and then created wireframes based on that information. We don’t go straight to the “pretty stuff” – we take a UX focused route to the most efficient, effective, and beautiful website.