Success Stories

See how strategic thinking, creative execution, and close collaboration helped our clients overcome challenges and achieve measurable results.

SEO

Reversing a Multi-Year Traffic Decline with High-Intent Local SEO

How focused local page optimization drove +47% YoY session growth and deeper engagement in under 90 days ... read more

Paid MediaSEOResearch & Strategy

Apple Federal Credit Union

Faced challenges in connecting with Gen Z, Apple Federal Credit Union leveraged TikTok’s Creator Challenge to cost-effectively connect with their audience through optimized, engaging campaigns.... read more

AnalyticsIncrementality Testing

How to Prove What Works and Cut What Doesn’t

We helped AFCU develop data-driven modeling to eliminate wasted spend, prove channel impact, and plan their media mix with confidence.... read more

Paid Social

Cutting CPL in Half: How Silverback Turned Meta Into a Growth Driver

When healthcare ad policy changes threatened Meta performance, Silverback streamlined campaigns to feed the algorithm and doubled lead volume while slashing costs.... read more

Paid Social

Meta Delivered More RFIs at a Fraction of the Cost for JHU Education

How modern paid social cut Cost per RFI by up to 83% while increasing inquiry volume across key programs ... read more

Paid MediaIncrementality Testing

Demand Gen Drove 3.3x More Revenue Than Reported

Incrementality testing proved Demand Gen was outperforming its CPA target—and worth scaling. ... read more

SEO

32% More Enrollment Path Clicks by Aligning CTA Language to Student Intent

How an SEO-led CTA test unlocked meaningful gains in the top enrollment pathway ... read more

Paid MediaSEOResearch & Strategy

Double-Digit Growth. Zero Extra Spend.

When a private equity–backed entertainment retailer needed aggressive growth and investor confidence, we rebuilt their marketing with modern measurement — turning the same budget into stronger revenue.... read more

Paid MediaAnalyticsSEOResearch & Strategy

Proof In the Revenue: Branded Search Drove Real Sales

Home services provider CroppMetcalfe wasn’t sure if branded search was bringing in new business or just clicks. We ran a test to find out, and the growth was undeniable. ... read more

Paid MediaAnalyticsSEOResearch & Strategy

Clarity Converts: +63% Admissions Clicks with 1 Mobile UX Change

When prospective students couldn’t find the admissions link on the Johns Hopkins School of Education mobile site, we moved it up the page—making the next step obvious and driving more clicks. ... read more

Paid MediaAnalyticsSEOResearch & Strategy

Meta, Mastered: 44% More Leads with 0% More Spend.

When a specialty insurer needed to scale lead growth beyond Google, we rebuilt their Meta campaigns and turned Facebook into a critical growth channel. ... read more

eCornell

By testing creative strategies on Meta and TikTok, we doubled the number of qualified leads in just 8 weeks—without increasing the social media budget.... read more

Long Home Services

Long Roofing was ready to expand into the New England market, and with the right digital strategy from Silverback Strategies, they gained the confidence and direction needed for successful growth.... read more

Armed Forces Mutual

Using a data-driven approach, Armed Forces Mutual measured the revenue impact of their marketing efforts, revealing which channels to prioritize or scale back.... read more

Lexis Nexis

With a strong team in place, LexisNexis and Silverback developed a digital strategy that empowered stakeholders to confidently execute, iterate, and improve.... read more

The Ritz Carlton

Through a process designed for clear communication built a foundation of trust, Ritz-Carlton Residences and Silverback drove qualified web traffic with a higher likelihood of purchasing luxury properties.... read more

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Blog

Long-form thinking for marketers who want more than a hot take. Deep dives into media, creative, SEO and measurement concepts shaping today’s digital landscape, built to hold up long after this week’s headlines fade.

Marketing News

The industry moves fast and most of the noise doesn’t matter. Each week we flag the handful of changes that actually do, and tell you what they mean for your next move.

Press

Where we’ve been turning up lately. Awards, announcements, and the occasional reporter who wanted our opinion.

Enough Talking, Lets get to work

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Paid Search

Paid Social

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SEO

AI Search

Content Marketing

MEDIA MIX MODELING (MMM)

Incrementality Testing

Conversion Rate Optimization (CRO)

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MARKETING NEWS (POV)

Case Studies

Press

Success Stories

Reversing a Multi-Year Traffic Decline with High-Intent Local SEO

Apple Federal Credit Union

How to Prove What Works and Cut What Doesn’t

Cutting CPL in Half: How Silverback Turned Meta Into a Growth Driver

Meta Delivered More RFIs at a Fraction of the Cost for JHU Education

Demand Gen Drove 3.3x More Revenue Than Reported

32% More Enrollment Path Clicks by Aligning CTA Language to Student Intent

Double-Digit Growth. Zero Extra Spend.

Proof In the Revenue: Branded Search Drove Real Sales

Clarity Converts: +63% Admissions Clicks with 1 Mobile UX Change

Meta, Mastered: 44% More Leads with 0% More Spend.

eCornell

Long Home Services

Armed Forces Mutual

Lexis Nexis

The Ritz Carlton

More Resources

Blog

Marketing News

Press

Enough Talking, Lets get to work