There has been an explosion of multimedia content like podcasts and video over the past decade. Today, people don’t just use Google search. They’re also using the search bar in Spotify and YouTube. There is enormous potential if your content can be found in these search results. Podcasters and video content creators should consider optimizing… Continue reading Multimedia Content Optimization: The Future of SEO
Author: Geoff Kerbis
Geoffrey is an Associate Director of Client Services and SEO at Silverback Strategies. His goal is to create experiences that benefit both consumers and companies. He has a gift for turning data into stories and making SEO digestible for executives.
Core Web Vitals SEO Should Be a Top Priority in 2022
Search engine optimization (SEO) specialists and developers are like a hunting team. SEO is the pointer dog, developers take the shot. They can work well when paired together, but only if they’re on the same page. With Google’s recent focus on user experience as a ranking factor in its search algorithm, fewer pages meet the… Continue reading Core Web Vitals SEO Should Be a Top Priority in 2022