SILVERBACK STRATEGIES Philadelphia Digital Marketing Work with a premier Philadelphia digital marketing agency. In a modern digital environment, creativity is just as crucial to your success as accurate data targeting. Our experts know how to use data to power creativity. Whether you operate business-to-business or direct-to-consumer, our campaigns are designed to generate leads and sales. WHY CHOOSE Silverback AS Your Philadelphia Digital Marketing Agency? Digital marketing in Philadelphia is highly competitive. It’s constantly evolving, and businesses that can’t keep up will quickly be left behind. To stand out from the crowd, reach the right customers, and build a strategy that propels you forward, go with Silverback. Read More + Read Less – Fifteen years of digital expertise. We’ve evolved with platforms like Facebook and Google since the early days of digital marketing. Working with Silverback gives you a flexible partner who can adapt to changes in technology, regulations, and behavior in the Philadelphia market. We take team health seriously. We believe when teams trust each-other and are committed to a common goal, they’re happier and produce better results. This focus has brought on a distinct company culture, recognized by AdAge, and Inc. Magazine and the Washington Post as a top place to work. An agency structure built for collaboration. Our platform experts aren’t confined to silos. They work hand-in-hand with teammates in other disciplines so your strategy is seamless across major marketing platforms. This enables us to monitor trends in the Philadelphia market so your digital marketing can have the most impact. Our Digital Marketing Process Align Goals + Objectives Build the Foundation Launch the Campaign Evolve + Optimize Align Goals + Objectives First, we seek to align your marketing objectives to your business goals. Our team maps your lead-to-sale journey to understand how buyers interact with your brand, and to forecast lead targets for campaigns based on funnel conversion rates. Build the Foundation Next, we research your buyers to understand why they buy products or services like yours. These insights provide direction for content and creative strategies. Then we build a plan for how we will measure success, based on your marketing objectives. Launch the Campaign Launch smoothly. Whether you are optimizing your website for search, or launching a paid social campaign in the Philadelphia market, our specialists know how to operate platforms like WordPress, Google Ads, Facebook Ads and more. Evolve + Optimize Finally, ongoing reporting and feedback loops between search, social, content and creative teams enable us to conduct structured tests to iterate, collaborate, and evolve campaigns over time. Align Goals + Objectives Align Goals + Objectives First, we seek to align your marketing objectives to your business goals. Our team maps your lead-to-sale journey to understand how buyers interact with your brand, and to forecast lead targets for campaigns based on funnel conversion rates. Build the Foundation Build the Foundation Next, we research your buyers to understand why they buy products or services like yours. These insights provide direction for content and creative strategies. Then we build a plan for how we will measure success, based on your marketing objectives. Launch the Campaign Launch the Campaign Launch smoothly. Whether you are optimizing your website for search, or launching a paid social campaign in the Philadelphia market, our specialists know how to operate platforms like WordPress, Google Ads, Facebook Ads and more. Evolve + Optimize Evolve + Optimize Finally, ongoing reporting and feedback loops between search, social, content and creative teams enable us to conduct structured tests to iterate, collaborate, and evolve campaigns over time. Type’s of Philadelphia Digital Marketing Services Every Philadelphia digital marketing campaign that we design for clients is has future growth in mind. What can we test? What can we learn? How can we scale in the future? How does our campaign help your business meet its goals? These are the questions we ask ourselves every time we propose a new idea. Read More + Read Less - SEO + Content Search visibility in the Philadelphia market isn’t possible without quality content built for both people and search engines. Both functional and editorial content play essential roles. We use audience insights to create an SEO and content strategy that delivers real business results based on your marketing objectives.Learn More Paid Media When you need to meet revenue goals, you need quality leads from platforms like Facebook, LinkedIn and Google. Paid media campaigns can scale growth efficiently, but sometimes result in weak leads or bloated costs. That’s why you need an agency who understands buyers in the Philadelphia market as well as your business objectives.Learn More Strategy + Analytics Align your marketing goals, create a measurement plan that connects campaign-level KPIs to the overall business objective, and define which channel strategies are best suited to reach that goal based on data analysis and research on the Philadelphia market.Learn More Case Study Long Roofing How data alignment led a leading roofing company to rapid growth. Case Study eCornell How a prestigious university met high demand in a growth market. What’s Included In Philadelphia Digital Marketing Services? Creativity Meets Technicality. Strong creative rooted in audience research is what fuels performance in today's digital landscape. But campaigns must also be technically sound. We are data-driven, but always have the human component at the forefront. Big Picture Meets Tactical Delivery. We think holistically, whether we’re working within our teams or expanding to work with yours, to achieve a cohesive digital experience for your brand across major marketing platforms. Transparency That Inspires. Our ability to garner results fuels our success, but our ability to communicate complicated topics simply is what keeps clients really coming back for more. We believe in transparency and want you to feel confident and in the loop each step of the way. Creative That Converts. We know that boring ads get you nowhere. When you need strong content, look to Silverback. Our roster of paid media and creative experts collaborate together so your campaigns are exciting and effective. Complicated Becomes Simple. It’s a data-filled world and utilizing too much or too little of it can lead to problems. At Silverback, we know that data drives businesses. We also know how to capitalize on it and how to decipher what’s worth your time to get the best results. Insights Become Action. Looking at the whole picture–analytics, paid media, SEO–can give insights that shape a successful campaign or strategy. We believe in data’s ability to directly turn into next steps. Taking data and turning it into results is at the core of what we do. “I’ve worked with a lot of agencies over my 21 years in digital, and Silverback is fantastic. We’ve seen phenomenal growth.” “What stands out to me when working with Silverback is they’re proactive, responsive, and their SEO expertise is top-notch.” “Silverback Strategies has been a lifesaver for us in the SEO space.” Nancy Weaver, Digital Marketing Manager, Lexis Nexis Pia Miralao, Director of Web Properties, K12 Julia Ziegler, Director of News & Programming, WTOP Ebook How to Build and Scale a First-Party Data Strategy How to Build and Scale a First-Party Data Strategy [Download] DOWNLOAD Frequently Asked Questions Do you have a physical office in Philadelphia? While our headquarters are in Washington, D.C., we have a satellite office in Newtown Square in Philadelphia. This way, we are able to meet with clients in the area and stay in tune with shifts in the local market. Complete Your Digital Marketing Strategy Digital marketing is made up of many different elements. Here is how Paid Media Create demand at the top of your marketing funnel, then generate quality leads from platforms like Google, Facebook and LinkedIn. Learn More Strategy + Analytics Align your marketing and business goals, then define the channel mix and measurement based on data analysis and audience research. Learn More SEO + Content Create content designed to increase brand authority and search visibility. Learn More Unlock Your Growth Potential Contact Us