How a 138-year-old company Transformed Their Marketing From Traditional to Digital
American Armed Forces Mutual Aid Association is a nonprofit, member-owned association that provides financial services to the military community.
AAFMAA’s 90,000 members and $1 billion in assets make this 138-year-old company the premier financial service provider to the U.S. military community. Despite their size they had little visibility online and they needed to quickly grow their member base.
With a data-driven approach,
AAFMAA was able to measure the revenue impact of both traditional and digital marketing investments.
This brought clarity into what channels they needed to invest more — and fewer — marketing resources.
“One of the best things about Silverback is their ability to communicate with non-technical people. Transitioning from traditional marketing to having a digital strategy would not have happened without them.”KEVIN KINCAID, CMO, AAFMAA
Results from collaborating with Silverback
Cost Per Lead Decrease
Website Traffic Increase