Want to get in on a little secret? There are three fundamentals for how to make a slide deck that puts your brand on a new level. We use this framework to bring presentations from “needing some work” to “good to go”! The Big Idea The Brand The Bow What’s The Big Idea? The biggest… Continue reading How to Make a Slide Deck That Stands Out
Author: Silverback Strategies
Fundamentals: 5 Proven Tactics for Home Improvement Marketers
There’s a lot of money floating around the home improvement industry. Harvard University’s American Housing Survey pegs the amount spent by homeowners on home improvement at $383.3 billion. That’s more than what’s spent at restaurants, department stores, health and drug stores, and clothing and accessory stores, according to HomeAdviser.com. If you want to tap into the nearly $400 billion… Continue reading Fundamentals: 5 Proven Tactics for Home Improvement Marketers
Home Improvement Marketing: Good, Better and Blow it Out of the Water
Home improvement marketing isn’t always a speedy proposition. It often takes seven or more touch points to create a customer. The median household income in the U.S. is about $78,500 a year. Remodeling.net reports that the cost of an average home improvement job can run between $1,881 for a steel entry door replacement and over $282,000 for a master… Continue reading Home Improvement Marketing: Good, Better and Blow it Out of the Water
4 Things Every Higher Ed Website Should Have in a COVID-19 World
The effects of the COVID-19 pandemic have fundamentally changed the way higher education institutions attract, enroll, educate, and retain students. Online learning was once just an option at many universities. Now it’s a requirement. The implication of virtual learning for universities is significant, giving rise to major shifts in the higher education business model. Take… Continue reading 4 Things Every Higher Ed Website Should Have in a COVID-19 World
Home Services Marketing Research: A Foundation For Customer-Centric Strategies
Marketing research is critical, especially for service providers. It can make or break your strategy. In this article you will read the story of an online journey that resulted in new business for a home construction company, and research that sheds light onto the customer journey at large. I’m a millennial homeowner, married with three… Continue reading Home Services Marketing Research: A Foundation For Customer-Centric Strategies
5 Reasons Why Your Organic Search Traffic is Struggling
Google consistently evaluates the factors that indicate a high-quality website for its users. It’s important to keep up with these ranking factors if you want to stay on top of the search engine results pages (SERPs). Organic search traffic fuels website performance Your analytics platform monitors and measures website performance, providing data on the size… Continue reading 5 Reasons Why Your Organic Search Traffic is Struggling
5 Ways B2B Brands Can Stand Out in a Suddenly Packed Digital Landscape
B2B marketers have been leading a slow but steady charge to grow their organizations’ digital footprint for years. Oftentimes, getting top level buy-in felt like pulling teeth, but dollar by dollar, the footprint grew. Fast forward to 2020. All in-person events — cancelled. Face-to-face meetings? Cancelled. Leaving the house at all? Forget about it. The… Continue reading 5 Ways B2B Brands Can Stand Out in a Suddenly Packed Digital Landscape
4 LinkedIn Content Marketing Tips for B2B Brands
Businesses in every industry are reevaluating their messaging to align with recent changes in consumer behavior. It’s clear that consumers are less interested in the “hard sell,” and more interested in receiving content that provides value and helps them navigate these challenging times. For B2B brands in particular, what’s the best way to share that… Continue reading 4 LinkedIn Content Marketing Tips for B2B Brands
The Cookie-Pocalypse is Coming: What Does This Mean for Advertisers?
Last year, Pivotal Research Senior Analyst Michael Levine downgraded Facebook’s stock citing concerns about the disappearance of third-party cookies and the declining demand for direct-to-consumer brands. This so-called “cookie-pocalypse” loomed over the heads of marketers ever since Google announced in May of 2019 that they will phase out third-party cookies over the course of the next two years. If… Continue reading The Cookie-Pocalypse is Coming: What Does This Mean for Advertisers?
5 Reasons Why Your Retail Marketing Strategy Isn’t Working
Digital has transformed retail. That’s pretty obvious. Every retailer — from the largest corporate behemoth to the smallest mom-and-pop shop — has either adjusted its retail marketing strategy for the digital/mobile/social environment or taken a step into the abyss. “Retail is one of the most rapidly changing verticals across the world and is often at the… Continue reading 5 Reasons Why Your Retail Marketing Strategy Isn’t Working