Beginning as far back as 2015, Google started announcing major updates to how websites would be crawled, indexed and ultimately ranked in accordance with its ever-evolving algorithms. These modifications stemmed from the shift in users’ search habits over the years. The world changed — people drifted away from conducting the majority of searches on desktop devices, opting… Continue reading How Mobile-First Indexing Devastated One Website’s Traffic
Author: Silverback Strategies
Don’t Make These Mistakes on Your Next Paid Social Media Campaign
Facebook hit a new revenue record in 2019, with companies spending almost $70 billion in paid social media advertisements on the platform. In a movement that shows no signs of stopping, more companies are expected to join or increase their investments on the social media platform. And that’s just the beginning. Instagram, TikTok, Twitter, LinkedIn, Pinterest, YouTube… Continue reading Don’t Make These Mistakes on Your Next Paid Social Media Campaign
Google Analytics 4 is Here. What do Marketers Need to Know?
Google Analytics 4 is here. The search engine giant released the newest update to its web analytics tool on Oct. 14, 2020 with the goal of keeping pace “with major shifts in consumer behavior and privacy-driven changes to longtime industry standards,” Vidhya Srinivasan, Google’s Vice President for Measurement, Analytics, and Buying Platforms wrote in a post… Continue reading Google Analytics 4 is Here. What do Marketers Need to Know?
Ecommerce Digital Marketing Strategies for Independent Retailers
Independent retailers need to do more marketing with fewer resources to keep their businesses growing while dealing with evolving revenue models and getting a crash course on e-commerce digital marketing. Read on to learn how to grow your e-commerce business with digital marketing strategies. Key Elements of a Successful Digital Marketing Strategy for E-Commerce To… Continue reading Ecommerce Digital Marketing Strategies for Independent Retailers
Stale Facebook Creative? Use These Ad Formats More
With nearly 2.5 billion monthly users, advertising on Facebook is a no-brainer. Your audience is there. As it has grown, so has its business tools. Facebook Advertising offers dozens of routes to take. This means that your business no longer needs to stay beholden to static, old-school Image ads. So what underutilized Facebook ad types… Continue reading Stale Facebook Creative? Use These Ad Formats More
Fundamentals: 5 Proven Tactics for Home Improvement Marketers
There’s a lot of money floating around the home improvement industry. Harvard University’s American Housing Survey pegs the amount spent by homeowners on home improvement at $383.3 billion. That’s more than what’s spent at restaurants, department stores, health and drug stores, and clothing and accessory stores, according to HomeAdviser.com. If you want to tap into the nearly $400 billion… Continue reading Fundamentals: 5 Proven Tactics for Home Improvement Marketers
Home Improvement Marketing: Good, Better and Blow it Out of the Water
Home improvement marketing isn’t always a speedy proposition. It often takes seven or more touch points to create a customer. The median household income in the U.S. is about $78,500 a year. Remodeling.net reports that the cost of an average home improvement job can run between $1,881 for a steel entry door replacement and over $282,000 for a master… Continue reading Home Improvement Marketing: Good, Better and Blow it Out of the Water
4 Things Every Higher Ed Website Should Have in a COVID-19 World
The effects of the COVID-19 pandemic have fundamentally changed the way higher education institutions attract, enroll, educate, and retain students. Online learning was once just an option at many universities. Now it’s a requirement. The implication of virtual learning for universities is significant, giving rise to major shifts in the higher education business model. Take… Continue reading 4 Things Every Higher Ed Website Should Have in a COVID-19 World
Home Services Marketing Research: A Foundation For Customer-Centric Strategies
Marketing research is critical, especially for service providers. It can make or break your strategy. In this article you will read the story of an online journey that resulted in new business for a home construction company, and research that sheds light onto the customer journey at large. I’m a millennial homeowner, married with three… Continue reading Home Services Marketing Research: A Foundation For Customer-Centric Strategies
5 Reasons Why Your Organic Search Traffic is Struggling
Google consistently evaluates the factors that indicate a high-quality website for its users. It’s important to keep up with these ranking factors if you want to stay on top of the search engine results pages (SERPs). Organic search traffic fuels website performance Your analytics platform monitors and measures website performance, providing data on the size… Continue reading 5 Reasons Why Your Organic Search Traffic is Struggling