Research Study: 2021 Higher Education Research: The Parent and Student Journey
How did the enrollment journey change during the COVID-19 pandemic?
In this research study, we looked at the experience of parents and high school students between March 2020 and March 2021 as they searched for, evaluated, and decided on a higher education institution.
Download the report to learn:
– How many students and parents visit a university website
– What website information is most valuable to parents and students
– How many students and parents made an on-campus visit during the pandemic
– Where universities can reach both students and parents on their journey
– The impact of parent alma mater on students’ decision
