There are lots of ways to measure the success of PPC advertising for your online store, but there's only one that really matters: how much revenue does it generate?
There are lots of ways to measure the success of PPC advertising for your online store, but there’s only one that really matters: how much revenue does it generate? ROI isn’t just about conversions, it’s measured in profit. That’s why ecommerce sites look to Silverback Strategies for online marketing management.
Unlike most of the industry – we develop and manage your strategy based on optimal revenue. Sales and conversions are great indicators – but revenue is literally the bottom line. Our goal is always the highest possible ROI from your search investment – in real dollars. That’s how we earn our management fees.
What tactics, channels and keywords are bringing in the most profitable sales? Our sophisticated processes let us continually shift priorities and bids toward keywords, devices, SKUs and any other segments that are making you the most money.
By tying into your cart back end, we can see the full buying funnel from ad interaction to checkout.
Every ecommerce merchant should be taking advantage of Product Listing Ads do drive shoppers directly to featured inventory. Our ecommerce PPC management services combine search and Google Shopping Ads for maximum exposure of your store and products. And we make it hassle-free for you. We’ll create, optimize and upload your product feeds, setup your reporting dashboard, and continually optimize your feed and bidding strategy toward revenue-based metrics. Plus, we continually monitor Google’s algorithm updates, so your clients stay ahead of the Google Shopping curve.
We went from having 10 sales in a year to averaging 30 to 40 sales a year for the next three years that we were using them. I definitely see Silverback Strategies as a long-term partner for us.
Emily Bock | Project Manager, Ritz Carlton Residences
Our smart graphical reporting dashboard gives you the tracking and trend information you need at a glance, including exception alerts so you can nip problems in the bud.
As with all of our services here at Silverback Strategies, we provide our ecommerce clients with personal, knowledgeable service and continual communication. You’ll never feel left in the dark about your campaigns, and you’ll always have access to your account team for questions, brainstorming and updates.
Want to see the real value of your PPC marketing? Call us now to get started on revenue-driven ecommerce search management.
Silverback Strategies offers ecommerce marketers a comprehensive 60-day 100% money-back performance guarantee for new clients. If for any reason you are not satisfied with our relationship within the first 60 days of our contract, we’ll refund 100% of all fees paid to us, no questions asked.