Silverback Strategies is a performance marketing agency located in the Washington, D.C. metro region that works with businesses whose key performance indicators are based on constant growth. Companies with strong ecommerce programs fall squarely into this category.
Silverback has a decade-long track record of ecommerce marketing expertise. Our foundation is built on excellence in search, shopping and social media and supported by outstanding creative, development and analytics resources.
Our goal is driving traffic,sales and profitability for our ecommerce clients. We work closely with our partners to ensure success. We share our clients’ victories because we believe we are in this together.
Silverback Strategies has developed ecommerce search, shopping, display and social marketing strategies for online-only companies as well as multi-location retail businesses. We have executed ecommerce campaigns for large and small companies, chains, franchises and independent brands, and local, regional and national sellers. We have significant experience researching, developing, tracking and optimizing several types of ecommerce platforms, including Shopify, Big Commerce, Magento, WooCommerce, 3dcart and several more. We also work closely with ecommerce clients to utilize programs such as Google Shopping, Bing Shopping, Shopping on Instagram, Facebook Shops and others. Silverback uses a robust suite of proprietary and third-party tools to ensure optimal insight into ecommerce campaigns. We provide deep insights into these programs for our clients.
Ongoing disruption to the search and social industries mean that the buyer’s journey continues to evolve. Silverback has bolstered its role as an ecommerce marketing agency by taking a proactive approach to the nonlinear sales funnel.
This approach means working with clients to optimize organic search visibility and create efficient paid campaigns. It also produces opportunities to incorporate attention-building content and creative assets into our clients’ programs.
We believe every ecommerce client is unique and deserves the full attention of dedicated account managers. Silverback clients are assigned an account manager for each service they engage within our agency, and have full access to these experts as they create and execute an ecommerce plan built specifically for their business needs.
Silverback’s Ecommerce Marketing Services
We use data analytics to determine the most effective and relevant ecommerce marketing strategies for our partners. We utilize our close relationships with partners like Google, YouTube, Bing and Facebook to access new tools, insights and opportunities for our ecommerce clients.
Several tactics can drive ecommerce marketing success. Silverback’s specific proficiencies include:
We went from having 10 sales in a year to averaging 30 to 40 sales a year for the next three years that we were using them. I definitely see Silverback Strategies as a long-term partner for us.
Emily Bock | Project Manager, Ritz Carlton Residences
Every ecommerce merchant should take advantage of Product Listing Ads that drive shoppers directly to featured inventory. Our ecommerce PPC management services combine search and Google Shopping Ads for maximum exposure of our clients’ stores and products.
We make this process hassle-free for our partners: we’ll create, optimize and upload product feeds, setup reporting dashboards and continually optimize feeds and bidding strategies towards revenue-based metrics. Plus, we continually monitor Google’s algorithm updates, so our clients stay ahead of the Google Shopping curve.
Our smart graphical reporting dashboard provides the tracking and trend information our partners need at a glance, including exception alerts so problems can be addressed before they blossom into crises. We help clients visualize how a strategy that uses ecommerce pay per click tactics can drive growth.
Silverback Strategies provides our ecommerce pay per click clients with personal, knowledgeable service and continual communication. Transparency and communication are key to our processes and our clients have regular access to their Silverback account team for questions, brainstorming and updates. We break down our ecommerce PPC tactics and keep our partners in the loop on every strategic and tactical decision.
See the real value of PPC marketing. Call us now to get started on revenue-driven ecommerce search management.
Learn more about Silverback Strategies, one of the Mid-Atlantic’s leading ecommerce marketing agencies. Contact us today.
Silverback Strategies offers ecommerce marketers a comprehensive 60-day 100% money-back performance guarantee for new clients. If for any reason you are not satisfied with our relationship within the first 60 days of our contract, we’ll refund 100% of all fees paid to us, no questions asked.