Crafting An Effective Strategy for Online Retail Sales

In order for a business to drive retail sales online, it needs an ecommerce digital marketing strategy that raises awareness about the brand and its product offerings.

The digital world is inundated with millions of marketing messages every minute. It can seem almost impossible for brands to stand apart from the rest of the crowd. Even when a brand does manage to break through to its audience, there’s no guarantee that consumers will actually convert — and at the end of the day, making the sale is what really matters.

Crafting a successful ecommerce digital marketing strategy is no easy task. It can be overwhelming, and many businesses may not even know where to begin.

That’s where an ecommerce marketing agency can help.

Work with an Ecommerce Agency that Drives Sales

Operating an ecommerce marketing agency requires more than simply spouting jargon and making empty promises. Silverback Strategies is an ecommerce digital marketing agency that anticipates the needs of consumers at every step of the purchase process to deliver real, measurable results for our clients.

Our team of experts identifies what data is relevant to consumers and nurtures leads through both paid and organic online experiences. Unlike other agencies that bombard audiences with easy-to-ignore display ads or over-optimized website content based on outdated search strategies, we design and implement comprehensive ecommerce digital marketing programs with the goal of establishing our clients as leaders in their respective industries.

More importantly, Silverback Strategies is focused on building relationships. We serve as partners to our clients, working together to ensure their products are in every consumer’s digital cart.

Ecommerce Digital Marketing Services

• Search engine optimization. Our SEO strategists implement technical audits, keyword planning, content optimizations and inbound linkbuilding to navigate search engine algorithms and generate organic results.
• Email marketing. We drive sales by targeting current, potential and past customers with newsletters, email notifications, remarketing and more.
• PPC management. Our paid media experts strategically bid on keywords or phrases used in digital ads, with higher bids earning top positions on the search engine results pages (SERPs).
• UI/UX web development. We develop high-quality, user-friendly websites, helping brands build trust and facilitate effective communication with their customers.
• Content creation and promotion. We give consumers who aren’t ready to buy — or who aren’t even planning to buy — a reason to engage with a brand, ultimately pushing them further down the sales funnel.