In the Summer of 2020, Silverback Strategies surveyed 1,066 U.S. adults who recently purchased a service for themselves or their home. The purpose of this study was to better understand consumer behavior, so service providers can improve their marketing.

WHAT YOU’LL LEARN:

• Where buyers go when they first realize a need, and how that varies by generation
• How companies can build brand awareness online
• Why some companies have a distinct sales advantage than others
• What role customer ratings and reviews play in the customer journey
• How companies can adjust marketing strategies and tactics