Getting more clicks to your website means ranking higher in search results. The way to do that is through a high rank on the SERP: search engine results page. As users look things up online, they’re presented with a list of resulting links that pertain to their inquiry. And if you want your company’s page… Continue reading How to Do a SERP Analysis
Category: SEO
5 Stages of Home Construction Marketing: How Homeowners Select a Contractor
Homes are often the biggest investment people make in their lifetime — not just financially, but emotionally. Choosing a contractor is a huge decision, and one that homeowners don’t make very often or take very lightly. In the crowded home construction marketplace, marketing can be the difference between getting hired or losing business to your… Continue reading 5 Stages of Home Construction Marketing: How Homeowners Select a Contractor
Search Intent Analysis: The Ultimate Guide
Search engine optimization (SEO) is about reaching your target audience by creating helpful content that addresses their queries in search engines. But being helpful isn’t enough. The content you create also has to match what search engines think the user is looking for. That’s where a search intent analysis comes in. Countless factors make up… Continue reading Search Intent Analysis: The Ultimate Guide
SEO For Higher Education: How Schools Can Increase Enrollment
The college application process has, like almost everything, become an online exercise that requires SEO expertise. Schools used to be able to rely on students to come to them. Institutions of higher education have spent the past few years revamping strategies to be more proactive in recruiting students. Instead of waiting for students to find… Continue reading SEO For Higher Education: How Schools Can Increase Enrollment
How Mobile-First Indexing Devastated One Website’s Traffic
Beginning as far back as 2015, Google started announcing major updates to how websites would be crawled, indexed and ultimately ranked in accordance with its ever-evolving algorithms. These modifications stemmed from the shift in users’ search habits over the years. The world changed — people drifted away from conducting the majority of searches on desktop devices, opting… Continue reading How Mobile-First Indexing Devastated One Website’s Traffic
4 Things Every Higher Ed Website Should Have in a COVID-19 World
The effects of the COVID-19 pandemic have fundamentally changed the way higher education institutions attract, enroll, educate, and retain students. Online learning was once just an option at many universities. Now it’s a requirement. The implication of virtual learning for universities is significant, giving rise to major shifts in the higher education business model. Take… Continue reading 4 Things Every Higher Ed Website Should Have in a COVID-19 World
5 Reasons Why Your Organic Search Traffic is Struggling
Google consistently evaluates the factors that indicate a high-quality website for its users. It’s important to keep up with these ranking factors if you want to stay on top of the search engine results pages (SERPs). Organic search traffic fuels website performance Your analytics platform monitors and measures website performance, providing data on the size… Continue reading 5 Reasons Why Your Organic Search Traffic is Struggling