The effects of the COVID-19 pandemic have fundamentally changed the way higher education institutions attract, enroll, educate, and retain students. Online learning was once just an option at many universities. Now it’s a requirement. The implication of virtual learning for universities is significant, giving rise to major shifts in the higher education business model. Take… Continue reading 4 Things Every Higher Ed Website Should Have in a COVID-19 World
Category: SEO
Home Services Marketing Research: A Foundation For Customer-Centric Strategies
Marketing research is critical, especially for service providers. It can make or break your strategy. In this article you will read the story of an online journey that resulted in new business for a home construction company, and research that sheds light onto the customer journey at large. I’m a millennial homeowner, married with three… Continue reading Home Services Marketing Research: A Foundation For Customer-Centric Strategies
5 Reasons Why Your Organic Search Traffic is Struggling
Google consistently evaluates the factors that indicate a high-quality website for its users. It’s important to keep up with these ranking factors if you want to stay on top of the search engine results pages (SERPs). Organic search traffic fuels website performance Your analytics platform monitors and measures website performance, providing data on the size… Continue reading 5 Reasons Why Your Organic Search Traffic is Struggling
5 Reasons Why Your Retail Marketing Strategy Isn’t Working
Digital has transformed retail. That’s pretty obvious. Every retailer — from the largest corporate behemoth to the smallest mom-and-pop shop — has either adjusted its retail marketing strategy for the digital/mobile/social environment or taken a step into the abyss. “Retail is one of the most rapidly changing verticals across the world and is often at the… Continue reading 5 Reasons Why Your Retail Marketing Strategy Isn’t Working
Facebook Groups: The Best-Kept Secret to Better Engagement and Reach
If you feel ready to throw in the towel on organic Facebook strategy, we get it. Declining organic reach for Facebook Pages has been a much-discussed (and bemoaned) trend for several years, and it’s gotten even worse in 2017. Buzzsumo recently analyzed over 880 million Facebook posts by brands and publishers and found that from… Continue reading Facebook Groups: The Best-Kept Secret to Better Engagement and Reach