In any given year, the holiday season can be make-or-break for many mid-market retail businesses. In 2020, the stakes were even higher. COVID-19 forced retailers to limit in-store capacity and enact new safety procedures. Retailers needed to innovate and find new ways to deliver products to consumers. But what impact did this pandemic have on… Continue reading 2021 Shopper Study: 3 Key Findings Mid-Market Retailers Should Know
Category: SEO
How to Market Home Services with Content Marketing
More time spent at home due to the coronavirus pandemic had a positive impact on many home service providers, who could face even more growth potential with the effects of economic stimulus packages. In fact, a survey from modernize found 57% of homeowners planned to use their stimulus check for home improvement in 2021. It’s… Continue reading How to Market Home Services with Content Marketing
How to Measure the Customer Journey in Home Services
Not all homeowners are ready to make a purchase right now. And that’s OK. But you should understand the different behavior prospects show at each stage of the customer journey. This can be done by collecting data at key listening posts along the way. This article overviews the customer journey in home services and shares… Continue reading How to Measure the Customer Journey in Home Services
The Customer Journey in Consumer Services: Five Key Findings From Original Research on Buyer Behavior
When consumers realize they need to purchase a service for themselves or their home, they move along what’s known as a customer journey — a series of events that result in selecting a provider to work with. Understanding the customer journey will help marketers empathize with buyers, leading to more relevant messages and content. These… Continue reading The Customer Journey in Consumer Services: Five Key Findings From Original Research on Buyer Behavior
Search Intent Analysis: The Ultimate Guide
Search engine optimization (SEO) is about reaching your target audience by creating helpful content that addresses their queries in search engines. But being helpful isn’t enough. The content you create also has to match what search engines think the user is looking for. That’s where a search intent analysis comes in. Countless factors make up… Continue reading Search Intent Analysis: The Ultimate Guide
SEO For Higher Education: How Schools Can Increase Enrollment
The college application process has, like almost everything, become an online exercise that requires SEO expertise. Schools used to be able to rely on students to come to them. Institutions of higher education have spent the past few years revamping strategies to be more proactive in recruiting students. Instead of waiting for students to find… Continue reading SEO For Higher Education: How Schools Can Increase Enrollment
How Mobile-First Indexing Devastated One Website’s Traffic
Beginning as far back as 2015, Google started announcing major updates to how websites would be crawled, indexed and ultimately ranked in accordance with its ever-evolving algorithms. These modifications stemmed from the shift in users’ search habits over the years. The world changed — people drifted away from conducting the majority of searches on desktop devices, opting… Continue reading How Mobile-First Indexing Devastated One Website’s Traffic
Ecommerce Digital Marketing Strategies for Independent Retailers
Independent retailers need to do more marketing with fewer resources to keep their businesses growing while dealing with evolving revenue models and getting a crash course on e-commerce digital marketing. Read on to learn how to grow your e-commerce business with digital marketing strategies. Key Elements of a Successful Digital Marketing Strategy for E-Commerce To… Continue reading Ecommerce Digital Marketing Strategies for Independent Retailers
Fundamentals: 5 Proven Tactics for Home Improvement Marketers
There’s a lot of money floating around the home improvement industry. Harvard University’s American Housing Survey pegs the amount spent by homeowners on home improvement at $383.3 billion. That’s more than what’s spent at restaurants, department stores, health and drug stores, and clothing and accessory stores, according to HomeAdviser.com. If you want to tap into the nearly $400 billion… Continue reading Fundamentals: 5 Proven Tactics for Home Improvement Marketers
Home Improvement Marketing: Good, Better and Blow it Out of the Water
Home improvement marketing isn’t always a speedy proposition. It often takes seven or more touch points to create a customer. The median household income in the U.S. is about $78,500 a year. Remodeling.net reports that the cost of an average home improvement job can run between $1,881 for a steel entry door replacement and over $282,000 for a master… Continue reading Home Improvement Marketing: Good, Better and Blow it Out of the Water