Search engine optimization and off-site publishing continues to be a topic of debate. We went to HubSpot’s INBOUND conference a couple years ago, for example, and — during an expert presentation on LinkedIn that was otherwise very good — the speaker was momentarily stumped when asked a question about LinkedIn SEO. Does publishing content on LinkedIn, he was asked, have… Continue reading Does Your Website Benefit from Medium and LinkedIn SEO Tactics?
Category: SEO
How to Write SEO Headlines
80% of readers never make it past your headline. And for the lucky 20% that do, most will click away after a quick skim through. In this day and age, you have to grab the reader’s attention in a few words—that is, if you can even get in front of them. How people see and… Continue reading How to Write SEO Headlines
Internal Linking for SEO: How to Audit and Best Practices
Much of search engine optimization (SEO) focuses on building your website in a way that search engines can crawl and index, and then creating helpful content targeting the queries users search. But there’s more to optimizing your website than tweaking the back-end or adding new pages. A simple, often-overlooked strategy is simple and can be… Continue reading Internal Linking for SEO: How to Audit and Best Practices
When a Website Migration Plan Goes Wrong
Your website is the very center of your digital marketing presence. It takes precious time and resources to grow organic search visibility. That’s why when you change a content management system (CMS) or merge two websites under one domain, it’s important to have a website migration plan that prevents traffic loss. What Is A Website… Continue reading When a Website Migration Plan Goes Wrong
Multimedia Content Optimization: The Future of SEO
There has been an explosion of multimedia content like podcasts and video over the past decade. Today, people don’t just use Google search. They’re also using the search bar in Spotify and YouTube. There is enormous potential if your content can be found in these search results. Podcasters and video content creators should consider optimizing… Continue reading Multimedia Content Optimization: The Future of SEO
Content Refreshing: How to Boost SEO & Organic Traffic
If you need to increase traffic to your website, the first thing many marketers do is write a new page. But there’s another way to earn traffic. It requires a fraction of the time commitment of a new blog: content refreshing. What is Content Refreshing? Content refreshing is the process of identifying webpages with the potential… Continue reading Content Refreshing: How to Boost SEO & Organic Traffic
How to Optimize a Google Business Profile
Your Google Business Profile is vital to bringing customers to your business at every stage of the sales funnel. Here, we’ll help you learn how to optimize your Google Business Profile with a checklist and essential tips. What is Google Business Profile? Google Business Profile (GBP) is a free tool provided by Google to list… Continue reading How to Optimize a Google Business Profile
What is Editorial SEO?
We work in an organic search environment that has evolved dramatically in the last few years. We are told keywords don’t matter anymore and context is king. No-click search is slowly taking over search engine results pages and we must plan for “On-SERP SEO”. We are told to optimize for voice search as user behavior… Continue reading What is Editorial SEO?
Website Page Speed: Why It Matters and How to Improve It
Your business’ website could have the best content in your industry. But if your website page speed is not up to par, your conversion rates and organic traffic will suffer. That’s why it’s especially important for businesses to not only optimize the front end, but the backend as well. It’s the only way to provide… Continue reading Website Page Speed: Why It Matters and How to Improve It
Core Web Vitals SEO Should Be a Top Priority in 2022
Search engine optimization (SEO) specialists and developers are like a hunting team. SEO is the pointer dog, developers take the shot. They can work well when paired together, but only if they’re on the same page. With Google’s recent focus on user experience as a ranking factor in its search algorithm, fewer pages meet the… Continue reading Core Web Vitals SEO Should Be a Top Priority in 2022