Let’s be clear from the beginning — this is not going to be a post about Bing’s sneaky run at the Google throne. Google is the search king. It’s not even close. But there is a place for Bing in your paid search strategy. Bing’s Place in the Search Engine Market According to GlobalStats Statcounter, Google owns… Continue reading It’s Time to Rethink Your Bing Paid Search Strategy
Author: Silverback Strategies
10 Characteristics of a Healthy Marketing Team
Top marketing performance happens when the right strategy is executed by the right people, working together toward a shared goal. But sometimes it’s hard to assess your marketing team’s strengths and shortcomings. It becomes easier when you know what to look for. But what are the traits of a healthy marketing team? How do you… Continue reading 10 Characteristics of a Healthy Marketing Team
Internal Linking for SEO: How to Audit + Best Practices
Much of search engine optimization (SEO) focuses on building your website in a way that search engines can crawl and index, and then creating helpful content targeting the queries users search. But there’s more to optimizing your website than tweaking the back-end or adding new pages. A simple, often-overlooked strategy is simple and can be… Continue reading Internal Linking for SEO: How to Audit + Best Practices
When a Website Migration Plan Goes Wrong
Your website is the very center of your digital marketing presence. It takes precious time and resources to grow organic search visibility. That’s why when you change a content management system (CMS) or merge two websites under one domain, it’s important to have a website migration plan that prevents traffic loss. What Is A Website… Continue reading When a Website Migration Plan Goes Wrong
Multimedia Content Optimization: The Future of SEO
There has been an explosion of multimedia content like podcasts and video over the past decade. Today, people don’t just use Google search. They’re also using the search bar in Spotify and YouTube. There is enormous potential if your content can be found in these search results. Podcasters and video content creators should consider optimizing… Continue reading Multimedia Content Optimization: The Future of SEO
Benefits of a Podcast for Business
In 2021, more Americans listened to podcasts weekly (80 million) than owned a Netflix account (69 million). Yet, we’re still in the early days of podcasting. More than two million podcasts are available to listeners. For comparison, there are more than 500 million blogs. Companies have a major opportunity to reap the benefits of a… Continue reading Benefits of a Podcast for Business
How to Optimize a Google Business Profile
Your Google Business Profile is vital to bringing customers to your business at every stage of the sales funnel. Here, we’ll help you learn how to optimize your Google Business Profile with a checklist and essential tips. What is Google Business Profile? Google Business Profile (GBP) is a free tool provided by Google to list… Continue reading How to Optimize a Google Business Profile
Google Analytics 4 vs Universal Analytics
In March 2022, Google announced plans to phase out its Universal Analytics reporting platform. All standard Universal Analytics properties will stop processing new hits on July 1, 2023. 360 Universal Analytics properties will stop processing new hits on October 1, 2023. This news should be enough for marketers to pause and examine their options. Let’s… Continue reading Google Analytics 4 vs Universal Analytics
What is Editorial SEO?
We work in an organic search environment that has evolved dramatically in the last few years. We are told keywords don’t matter anymore and context is king. No-click search is slowly taking over search engine results pages and we must plan for “On-SERP SEO”. We are told to optimize for voice search as user behavior… Continue reading What is Editorial SEO?
Paid Media Marketing: Elements of a Successful Campaign
Investing in paid search and paid social can be an incredible growth lever–or it can be an unfortunate waste of dollars. The difference is execution, communication, and iterating based on data insights. In this article, we’ll cover elements of a paid media marketing campaign, including platform selection, ad spend allocation, campaign builds, and adjusting lead… Continue reading Paid Media Marketing: Elements of a Successful Campaign