In today’s age of digital saturation, customers expect more personalization from the businesses they interact with online. Research shows that 99% of marketers say personalization helps advance customer relationships, and 80% of consumers are likely to purchase when brands offer personalized experiences. Without personalization leading your marketing efforts, you could miss out on higher profits… Continue reading Audience Research: Methods and Techniques
Author: Silverback Strategies
How to Create an SEO Report
Because creating and executing an effective SEO strategy is a long game that takes time to see results, SEOs scrutinize incremental gains and losses to look for clues to what’s working and what’s not. As a result, SEO reporting is a crucial element to your SEO success, as looking at the wrong thing the wrong… Continue reading How to Create an SEO Report
How to Do Authentic Marketing
In a world where advertisers are vying for attention, more consumers are losing trust in brands and growing wary of duplicitous behavior. Studies also show that 45% of respondents believe incessant advertising caused them to lose confidence in a brand. And yet, for some reason, we just keep doing the same thing again and again… Continue reading How to Do Authentic Marketing
B2B Paid Media Strategies: What You Need for Success
It’s easy to want all your paid efforts to go towards immediate, dollar-driving, lower-funnel campaigns. Those are the ones that usually have the $$$ attached to them when it comes time to review ROI. But if your goal is a sustainable, scalable, cost-effective B2B PPC approach, that won’t be enough. You’re going to need to… Continue reading B2B Paid Media Strategies: What You Need for Success
How to Allocate a B2B Marketing Budget
You have an idea for a winning marketing campaign, researched what to do next, identified the right vendors to work with, and are ready to dig in. But if you’re only working from a half-formed B2B marketing budget, you probably won’t see the impact and results you’re looking for. They may be sporadic at best… Continue reading How to Allocate a B2B Marketing Budget
Why is Local SEO Important?
Nearly half of all searches have local intent. This is why local SEO is important. If you know how to improve local search rankings, you can: Increase your business’ online visibility Increase calls to your business Boost relevant, targeted web traffic Position you as a leader in your community for your area of expertise Boost… Continue reading Why is Local SEO Important?
How to Write SEO Headlines
80% of readers never make it past your headline. And for the lucky 20% that do, most will click away after a quick skim through. In this day and age, you have to grab the reader’s attention in a few words—that is, if you can even get in front of them. How people see and… Continue reading How to Write SEO Headlines
Does Your Website Benefit from Medium and LinkedIn SEO Tactics?
Search engine optimization and off-site publishing continues to be a topic of debate. We went to HubSpot’s INBOUND conference a couple years ago, for example, and — during an expert presentation on LinkedIn that was otherwise very good — the speaker was momentarily stumped when asked a question about LinkedIn SEO. Does publishing content on LinkedIn, he was asked, have… Continue reading Does Your Website Benefit from Medium and LinkedIn SEO Tactics?
It’s Time to Rethink Your Bing Paid Search Strategy
Let’s be clear from the beginning — this is not going to be a post about Bing’s sneaky run at the Google throne. Google is the search king. It’s not even close. But there is a place for Bing in your paid search strategy. Bing’s Place in the Search Engine Market According to GlobalStats Statcounter, Google owns… Continue reading It’s Time to Rethink Your Bing Paid Search Strategy
10 Characteristics of a Healthy Marketing Team
Top marketing performance happens when the right strategy is executed by the right people, working together toward a shared goal. But sometimes it’s hard to assess your marketing team’s strengths and shortcomings. It becomes easier when you know what to look for. But what are the traits of a healthy marketing team? How do you… Continue reading 10 Characteristics of a Healthy Marketing Team