Much of search engine optimization (SEO) focuses on building your website in a way that search engines can crawl and index, and then creating helpful content targeting the queries users search. But there’s more to optimizing your website than tweaking the back-end or adding new pages. A simple, often-overlooked strategy is simple and can be… Continue reading Internal Linking for SEO: How to Audit and Best Practices
Author: Silverback Strategies
When a Website Migration Plan Goes Wrong
Your website is the very center of your digital marketing presence. It takes precious time and resources to grow organic search visibility. That’s why when you change a content management system (CMS) or merge two websites under one domain, it’s important to have a website migration plan that prevents traffic loss. What Is A Website… Continue reading When a Website Migration Plan Goes Wrong
Multimedia Content Optimization: The Future of SEO
There has been an explosion of multimedia content like podcasts and video over the past decade. Today, people don’t just use Google search. They’re also using the search bar in Spotify and YouTube. There is enormous potential if your content can be found in these search results. Podcasters and video content creators should consider optimizing… Continue reading Multimedia Content Optimization: The Future of SEO
Benefits of a Podcast for Business
In 2021, more Americans listened to podcasts weekly (80 million) than owned a Netflix account (69 million). Yet, we’re still in the early days of podcasting. More than two million podcasts are available to listeners. For comparison, there are more than 500 million blogs. Companies have a major opportunity to reap the benefits of a… Continue reading Benefits of a Podcast for Business
How to Optimize a Google Business Profile
Your Google Business Profile is vital to bringing customers to your business at every stage of the sales funnel. Here, we’ll help you learn how to optimize your Google Business Profile with a checklist and essential tips. What is Google Business Profile? Google Business Profile (GBP) is a free tool provided by Google to list… Continue reading How to Optimize a Google Business Profile
Google Analytics 4 vs Universal Analytics
In March 2022, Google announced plans to phase out its Universal Analytics reporting platform. All standard Universal Analytics properties will stop processing new hits on July 1, 2023. 360 Universal Analytics properties will stop processing new hits on October 1, 2023. This news should be enough for marketers to pause and examine their options. Let’s… Continue reading Google Analytics 4 vs Universal Analytics
What is Editorial SEO?
We work in an organic search environment that has evolved dramatically in the last few years. We are told keywords don’t matter anymore and context is king. No-click search is slowly taking over search engine results pages and we must plan for “On-SERP SEO”. We are told to optimize for voice search as user behavior… Continue reading What is Editorial SEO?
Website Page Speed: Why It Matters and How to Improve It
Your business’ website could have the best content in your industry. But if your website page speed is not up to par, your conversion rates and organic traffic will suffer. That’s why it’s especially important for businesses to not only optimize the front end, but the backend as well. It’s the only way to provide… Continue reading Website Page Speed: Why It Matters and How to Improve It
Core Web Vitals SEO Should Be a Top Priority in 2022
Search engine optimization (SEO) specialists and developers are like a hunting team. SEO is the pointer dog, developers take the shot. They can work well when paired together, but only if they’re on the same page. With Google’s recent focus on user experience as a ranking factor in its search algorithm, fewer pages meet the… Continue reading Core Web Vitals SEO Should Be a Top Priority in 2022
5 CMO Pain Points and How to Overcome
Marketing combines both art and science. It applies a wide range of intellectual disciplines and touches many parts of an organization. With such variety it also brings many business challenges. This is one reason Chief Marketing Officers (CMOs) have the shortest tenure in the c-suite. In this article we’ll explore five CMO pain points that,… Continue reading 5 CMO Pain Points and How to Overcome