Why Your Marketing Metrics Are Lying to You (And What to Measure Instead) Your targets are sky-high. Your margins are shrinking. And your CFO demands that every dollar you spend be tied to business impact. So yeah, it’s easy to stick with the data tools you know and just hope for the best. But if… Continue reading How Modern Measurement Unlocks Marketing Growth
Author: Silverback Strategies
Ethical Considerations of AI In Marketing: Balancing Innovation with Responsibility
Rapid technological advancements in recent decades have significantly transformed business communication and marketing. Artificial Intelligence, or AI, has played a key role in this transformation, driving a significant shift in the marketing industry. However, mistrust in AI due to a lack of transparency and inconsistent results hinders its potential. Establishing an ethical framework for AI… Continue reading Ethical Considerations of AI In Marketing: Balancing Innovation with Responsibility
The Evolution of SEO Content: Building Sustainable Strategies with AI
Artificial Intelligence (AI) has revolutionized the way we think about and produce content. But is this transformation truly effective? What are the consequences for marketers? Before we fully embrace or reject AI, we must take the time to understand how AI helps content adapt to Google’s ever-changing algorithms and how it can be responsibly leveraged… Continue reading The Evolution of SEO Content: Building Sustainable Strategies with AI
Top-Down vs. Bottom-Up Budgeting: Which Should You Use?
When it comes to business budgeting, two popular approaches stand out: top-down and bottom-up budgeting. Which one you choose will have lasting effects on how your departments spend their money. One place where this really matters is your marketing department. Many companies cut their marketing budgets when times are tough, even though this has proven… Continue reading Top-Down vs. Bottom-Up Budgeting: Which Should You Use?
Digital Marketing Strategy Frameworks
A robust digital marketing strategy framework is essential to streamline your marketing and increase sales. As a marketing tool, frameworks can save your company time and resources and provide valuable insights into audience behavior. Before long, you’ll start to see real results in terms of efficiency and effectiveness. Here’s everything you need to know about… Continue reading Digital Marketing Strategy Frameworks
How to Optimize a Landing Page: Tips and Best Practices
A successful landing page must be optimized to attract more visitors, increase conversions, and provide a memorable user experience for your visitors. By creating an engaging and well-designed landing page with informative content, you can ensure that visitors will have a positive experience and be more likely to convert. Silverback’s lead Technical Developer, Randy Huynh,… Continue reading How to Optimize a Landing Page: Tips and Best Practices
Google Ads History: How Automation Changed Digital
The history of Google Ads can be summarized in one word: evolution. From its humble(ish) beginnings in 2000, the platform has become a force to be reckoned with. It relentlessly revolutionizes how businesses engage with their target audience, unlocking remarkable opportunities for connection and growth. Understanding the evolution of Google Ads is immensely helpful for… Continue reading Google Ads History: How Automation Changed Digital
The Ongoing SEO Process: Tips + Best Practices
Optimizing your web pages for search engines is not something you do once and then leave alone. Google and other search engines update their algorithms constantly. To see continued success, businesses need to stay on top of their site’s content. However, many businesses see setting up a solid technical foundation as the only step needed… Continue reading The Ongoing SEO Process: Tips + Best Practices
Why You Need Audience Research in SEO
SEO has long been a staple of successful digital marketing, but getting found online and resonating with a targeted audience is becoming increasingly competitive. Effectively optimizing your site for search engines requires a deeper understanding, requiring you to uncover consumer pain points, preferences, and buying behavior to drive more leads and conversions. Let’s explore how… Continue reading Why You Need Audience Research in SEO
4 Best SEO Automation Tools for 2023
Nothing replaces the need for good SEO to increase quality, targeted traffic to your website that converts to leads and sales. Yet it also takes a massive amount of time and resources to manage your SEO, analyze, report, test, and make small changes, only to start the process over again. While the good news is… Continue reading 4 Best SEO Automation Tools for 2023