EMAIL MARKETING
Impact the Inbox
As a direct dialogue and relationship-building tool, e-mail is a powerful part of your performance marketing that we’ll help you flex.
There’s a reason email remains a go-to component of both B2B and B2C performance marketing strategy. When executed thoughtfully, it works. We help clients with the distribution of valuable, relevant content — designed to attract and retain a defined target audience, and ultimately drive customer action.
For B2B lead nurturing, we help your e-mail marketing act as a perfect baton pass from lead generation efforts and top-of-funnel interest, providing prospects with contextually relevant, hyper-targeted educational content across multiple touchpoints to ease them into a next step or action. In B2C efforts, our email marketing strategy spans each stage of the customer journey, hooking audiences with customized offers, well-timed promotions and relevant, engaging content and keeping them coming back for more.
We operate at the intersection of advanced email segmentation and lead scoring, and contextually relevant educational content. This enables us to push on pain points and reveal solutions. Through intense measurement at each juncture, we’re constantly assessing the impact of segmentation, frequency, creative, automation, and lead scoring to ensure that your email program plays the most impactful role possible.
There’s as much art as there is science to optimizing your e-mail marketing. From leveraging thought leadership to dropping at just the right moment, our cross-functional team helps to design, create, and deliver email content that connects.
So, how do we know what’s working? We take advantage of segmentation, lead scores, open rates, and content engagement metrics. This enables us to continually test, measure, analyze, and tweak e-mail marketing programs – and provide clearer understanding of their correlation to sales.
Case Stories
How marketing alignment led the Mid-Atlantic’s leading roofing company to extraordinary growth.
Long Roofing integrated marketing data with both sales and operations. The integration and resulting marketing campaigns were so cohesive that the company was able to throttle back when leads overwhelmed call centers and accelerate to meet real revenue goals.
RESULTS | 2017-2018
- 242% in-market revenue increase
- 429% online lead increase
- 667% web traffic increase
How a leading B2B SaaS company B2B SaaS company pivoted their marketing strategy to drive more qualified opportunities.
A large strategic shift transformed LexisNexis’ marketing strategy. They quickly expanded online visibility to drive performance across various product lines. A full-funnel approach targeted key messages to each stage of the customer journey, and proved to be a reliable way to generate leads.
RESULTS | Q1-Q3, 2019
- 61% reduction in cost per lead
- 297% increased ad spend
- 922% increase in online conversions
How a 138-year-old company transformed their marketing from traditional to digital.
AAFMAA is the premier financial service provider to the U.S. military community. But despite their size they had little visibility online and needed to quickly grow their member base. With a data-driven approach, AAFMAA was able to measure the impact of both traditional and digital marketing investments, and build a conversion-focused website.
RESULTS | 2014 – 2015
- 117% increase in leads
- 50% decrease in cost-per-lead
- 100% increase in website traffic
How a prestigious university met insatiable demand in a growing market.
eCornell is Cornell University’s online learning platform. They provide over 80 professional certificate programs, and introduce new certificate programs each month. With a proactive strategy and consistent production of new website content, eCornell significantly increased certificate enrollments and overall search visibility.
RESULTS | 2017-2018
- 48% increase in organic enrollments
- 43% increase in organic web traffic
- 30% increase in domain authority
Scaling your marketing can be a daunting challenge. Email Marketing is just one way Silverback can put your plan into action so you can focus on the big picture.
August 10, 2020 • Lauren Mcvetty