
EMAIL MARKETING
Impact the Inbox
As a direct dialogue and relationship-building tool, e-mail is a powerful part of your performance marketing that we’ll help you flex.
There’s a reason email remains a go-to component of both B2B and B2C performance marketing strategy. When executed thoughtfully, it works. We help clients with the distribution of valuable, relevant content — designed to attract and retain a defined target audience, and ultimately drive customer action.
For B2B lead nurturing, we help your e-mail marketing act as a perfect baton pass from lead generation efforts and top-of-funnel interest, providing prospects with contextually relevant, hyper-targeted educational content across multiple touchpoints to ease them into a next step or action. In B2C efforts, our email marketing strategy spans each stage of the customer journey, hooking audiences with customized offers, well-timed promotions and relevant, engaging content and keeping them coming back for more.
We operate at the intersection of advanced email segmentation and lead scoring, and contextually relevant educational content. This enables us to push on pain points and reveal solutions. Through intense measurement at each juncture, we’re constantly assessing the impact of segmentation, frequency, creative, automation, and lead scoring to ensure that your email program plays the most impactful role possible.
There’s as much art as there is science to optimizing your e-mail marketing. From leveraging thought leadership to dropping at just the right moment, our cross-functional team helps to design, create, and deliver email content that connects.
So, how do we know what’s working? We take advantage of segmentation, lead scores, open rates, and content engagement metrics. This enables us to continually test, measure, analyze, and tweak e-mail marketing programs – and provide clearer understanding of their correlation to sales.
Case Stories
Scaling your marketing can be a daunting challenge. Email Marketing is just one way Silverback can put your plan into action so you can focus on the big picture.
August 10, 2020 • Lauren Mcvetty