Blog: Best PPC Agencies for the Legal Industry in 2025 (Ranked & Reviewed)

Top Legal PPC Agencies

1. Silverback Strategies 

Silverback ranks #1 because it knows what legal PPC is really about: visibility, efficiency, and lead quality. From personal injury firms to enterprise legal platforms, Silverback helps legal brands capture high-intent traffic and turn it into signed clients. Headquartered in Alexandria, VA, we help firms and professional legal services brands build sustainable pipelines through data-driven PPC campaigns that capture leads and convert clients. The team blends paid search expertise with CRO, analytics, and performance creative to ensure every click has a job to do. With deep experience in competitive legal markets, they know how to stretch budgets, adapt bidding strategies, and refine targeting fast, without losing sight of ROI.

Overview:

• Founded in 2007
• Headquartered in Washington, DC

Specialization: Silverback Strategies understands that legal PPC is about connecting with the right clients at the right time. We specialize in managing competitive legal campaigns that balance cost-per-lead efficiency with high conversion quality. We’ve helped businesses nationwide maximize visibility across Google Ads and Microsoft Advertising while protecting ROI with ongoing optimization and conversion insights.

Key PPC Services:

• Paid Search
• Paid Social
• Performance Creative
• Incrementality Testing
• Analytics

Key Complementary Services:

• Local SEO
• GEO (Generative Engine Optimization)
• Marketing Mix Modeling
• Website optimization
• Content marketing
• Technical SEO
• CRO

Notable Clients: 

• LexisNexis
• Newman Law

What Sets Silverback Apart: 

• Built for competition: Proven strategies for lowering cost-per-lead while protecting lead quality in high-CPC legal markets.
• Speed and adaptability: Ad copy, landing pages, and bidding strategies are tested and optimized in real time with no wasted spend.
• Performance that speaks business: Reporting ties campaigns to signed cases, helping CMOs and managing partners understand exactly what’s working.

Best for: Legal brands that need PPC to deliver real pipeline growth — not just clicks.

2. Black Propeller

Black Propeller is a specialized PPC agency that has earned a strong reputation for managing high-performing campaigns across competitive industries like legal and healthcare. Their data-driven approach emphasizes ongoing optimization and ROI transparency.

Overview:

• Founded in 2012
• Headquartered in Bel Air, MD

Services Offered:

• Paid Search
• Paid Social
• Performance Creative
• SEO

Notable Clients: 

• Olsinki Law Firm
• Horwath Law
• Rosenblum Law

Scorecard Strengths: 

• Google Premier Partner status
• Focus on lead quality and conversion rate improvement
• Consistently high client satisfaction ratings

3. SmartSites

SmartSites is one of the nation’s most reviewed digital agencies, known for pairing strategic PPC management with data analytics and web design. Their legal PPC campaigns focus on increasing qualified case inquiries while maintaining efficient ad spend.

Overview:

• Founded in 2011
• Headquartered in Paramus, NJ

Services Offered:

• Web Design
• Custom Development
• Site Maintenance
• PPC Advertising & Remarketing
• Landing Page Development
• Local & National SEO
• Marketing Automation
• Email Newsletters
• SMS Marketing
• Social Media Marketing
• Influencer Marketing
• Video Marketing

Notable Clients: 

• Berman & Bishop
• Freedom Law Firm

Scorecard Strengths: 

• Award-winning Google Ads management team
• Extensive experience with law firms and legal service providers
• Comprehensive reporting and performance dashboards

4. Verbsz Marketing

Verbsz Marketing helps professional service providers — including law firms — build client pipelines through integrated PPC, SEO, and content strategies. Their approach focuses on storytelling through data-backed advertising and conversion-optimized landing pages.

Overview:

• Founded in 2017
• Headquartered in Reston, VA

Services Offered:

• Pay Per Click Advertising
• Search Engine Optimization (SEO)
• Social Media Marketing
• Website Design & Development
• Paid Social
• Video Marketing
• Content Writing

Notable Clients: 

• Total Wellness Solutions
• Gymsportz

Scorecard Strengths: 

• Full-funnel PPC and remarketing expertise
• Creative and copywriting tailored to legal audiences
• Balanced mix of brand storytelling and direct-response tactics

5. Two Trees

Two Trees is a results-driven PPC and digital strategy agency based in Sacramento. They focus on helping local and regional law firms attract more clients through precisely targeted search and display advertising.

Overview:

• Founded in 2017
• Headquartered in Sacramento, CA

Services Offered:

• Branding
• Paid Media
• Organic Social
• Paid Social
• SEO
• Content Marketing
• HubSpot Management

Notable Clients: 

• Marquee Advocacy Group

Scorecard Strengths: 

• Local PPC targeting expertise
• Transparent pricing and campaign performance tracking
• Excellent client communication and service flexibility

6. 3.7 Designs

3.7 Designs is a creative and strategy-focused digital agency that helps law firms and professional services organizations connect with clients online. Their PPC strategies are paired with thoughtful design and UX improvements to maximize conversion rates.

Overview:

• Founded in 2005
• Headquartered in Ann Arbor, MI

Services Offered:

• Graphic Design
• UI/UX Design
• Website Design
• CRO
• SEO
• Social Media Marketing
• Paid Search
• Email Marketing
• AI Search

Notable Clients: 

• Mark Langschied Law

Scorecard Strengths: 

• Strong UX and CRO integration for PPC campaigns
• Data-driven campaign testing and keyword research
• Focus on long-term lead quality, not just volume

7. icepop

icepop is a boutique agency specializing in high-touch PPC and digital marketing services. Their custom campaigns for law firms emphasize differentiation through storytelling, ad creative, and conversion-focused strategy.

Overview:

• Founded in 2017
• Headquartered in Beverly Hills, CA

Services Offered:

• Paid Social
• SEO
• Paid Search
• Product Design
• Web Design
• Email Marketing

Notable Clients: 

• Nabati Law

Scorecard Strengths: 

• Hands-on PPC management and creative testing
• Deep experience in brand development and digital storytelling
• Ideal for boutique and mid-size law firms seeking tailored attention

8. Rankings.io

Rankings.io is a top-rated SEO and PPC agency dedicated exclusively to law firms. Their paid search strategies are built for the high levels of competition in the  legal industry, helping firms capture more high-value leads with precise budget control.

Overview:

• Founded in 2013
• Headquartered in Marion, IL

Services Offered:

• SEO
• Website Design
• PPC
• Organic Social Media
• Local Advertising

Notable Clients: 

• Dolman Law Group
• The Levin Firm
• Gomez Trial Attorneys

Scorecard Strengths: 

• 100% legal industry specialization
• Proven Google Ads frameworks for personal injury and defense firms
• Transparent analytics and ROI tracking

9. Thrive Internet Marketing Agency

Thrive offers full-service digital marketing solutions, including PPC management tailored to law firms. Their paid campaigns are backed by extensive keyword research, audience targeting, and data analysis to drive consistent lead growth.

Overview:

• Founded in 2005
• Headquartered in Arlington, TX

Services Offered:

• SEO
• CRO 
• PPC
• Programmatic Advertising
• Lead Generation
• Social Media Marketing
• Link Building
• Digital PR 
• Web Design & Development
• Branding Services
• Video Production
• Video
• Content Marketing
• Email Marketing Services

Notable Clients: 

• Sisemore Law Firm
• The Farah Law Firm

Scorecard Strengths: 

• Experienced legal PPC team
• Multi-channel approach (search, display, remarketing)
• Detailed performance reporting and optimization support

10. MeanPug Digital

MeanPug Digital blends marketing strategy with legal industry technology. Their PPC management integrates directly with intake systems and CRMs, providing seamless visibility from ad click to client conversion.

Overview:

• Founded in 2017
• Headquartered in Brooklyn, NY

Services Offered:

• Digital Advertising
• Broadcast Advertising
• Billboard Advertising
• SEO
• GEO
• Content Marketing
• Video Marketing
• Email Marketing
• Social Media Marketing

Notable Clients: 

• Pitta & Baione LLP
• Altamirano PLLC
• HawkLaw

Scorecard Strengths: 

• Technical PPC and CRM integration expertise
• Custom dashboard reporting for law firm performance
• Strong background in scaling multi-location legal practices

How to Choose the Right Legal PPC Agency

The legal industry’s paid search landscape is competitive and expensive, so your agency partner must deliver both precision and performance. Here’s what to look for:

• Industry Expertise: Legal PPC requires an understanding of advertising ethics, bar compliance, and high-CPC bidding strategies. Choose an agency with deep legal experience.
• Track Record & Case Studies: Ask for proven ROI data and campaign examples within your practice area (personal injury, criminal defense, etc.).
• Local vs. National Reach: Firms targeting specific metro areas benefit from localized campaigns and landing pages; national firms require broader keyword and geo strategies.
• Complementary Services: PPC performs best when integrated with SEO, CRO, and content marketing for full-funnel visibility.
• Transparency & Reporting: You should have complete visibility into spend, keyword performance, and lead quality.

Common PPC Challenges in the Legal Industry (and How to Overcome Them)

• High Cost Per Click (CPC): Legal keywords are among the most expensive in Google Ads. Combat this with smart bidding, quality score improvements, and optimized ad copy.
• Unqualified Leads: Filter prospects through better targeting, negative keywords, and optimized landing pages.
• Limited Attribution: Implement call tracking, CRM syncing, and lead scoring to connect campaigns directly to signed clients.
• Compliance Concerns: Partner with agencies that understand state bar advertising guidelines and avoid risky ad copy.
• Competitive Markets: Differentiate your firm through niche-specific ad messaging and high-quality, value-based offers.

The Bottom Line: Finding the Right Marketing Partner in 2025

Choosing the right PPC agency for your law firm can directly impact your lead flow, case volume, and marketing ROI. Each agency on this list has a proven track record of success,  but Silverback Strategies stands apart for its speed, impact, and accountability, helping firms move fast, measure what matters, and achieve lasting growth.

Ready to see how strategic PPC can elevate your firm? Contact Silverback Strategies today to schedule a consultation.

This list is updated quarterly to ensure you always have the most up-to-date recommendations.