Whether your customers are working parents, busy professionals, or homeowners looking for a deep spring clean, they want to hire a trustworthy cleaning business. It’s hard to find new clients in such a crowded space. Learn how to advertise your cleaning business by using the buyer’s journey as a map. In August, 2020, Silverback Strategies… Continue reading How to Advertise Your Cleaning Business: Research on the Customer Journey
Category: Paid Media
Understanding Pest Marketing: How Homeowners Shop for Bug and Pest Services
Bugs and pests are the most unwelcome of house guests, so when they appear, homeowners want them gone — fast. Whether a customer contacts you for emergency service or is looking for regular pest maintenance, understanding how their buying journey led them to your door can help you stand out among your competitors. To support… Continue reading Understanding Pest Marketing: How Homeowners Shop for Bug and Pest Services
HVAC and Plumbing Marketing: The Five Stages of the Buyer’s Journey
Thanks to flooded basements and clogged toilets, customers often call the HVAC and plumbing industry in an emergency. When buyers are frantically searching for help, standing out from competitors is a must – but knowing why customers go with one company over another isn’t always easy. This is why solid understanding of the buyer journey… Continue reading HVAC and Plumbing Marketing: The Five Stages of the Buyer’s Journey
COVID Holiday: How Did Consumer Behavior Vary Across Different Demographics?
The 2020 holiday season was unlike any other we experienced in the United States. Some might even call it “unprecedented,” but we won’t go there. With COVID-19 restrictions, recommendations and realities mixing together to create no cohesive set of information on which to make decisions, we created a survey about shopping and analyzed consumer behavior… Continue reading COVID Holiday: How Did Consumer Behavior Vary Across Different Demographics?
3 Reasons Why Your Home Services Business Needs a Social Media Presence
Marketing changed a lot in the past few years, thanks to the evolution of digital media. Traditional marketing outlets like email, which once sparked interest for customers, may not be so popular anymore, especially with Millennials entering the market for home services. Based on our research, a social media presence is a marketing strategy every… Continue reading 3 Reasons Why Your Home Services Business Needs a Social Media Presence
2021 Shopper Study: 3 Key Findings Mid-Market Retailers Should Know
In any given year, the holiday season can be make-or-break for many mid-market retail businesses. In 2020, the stakes were even higher. COVID-19 forced retailers to limit in-store capacity and enact new safety procedures. Retailers needed to innovate and find new ways to deliver products to consumers. But what impact did this pandemic have on… Continue reading 2021 Shopper Study: 3 Key Findings Mid-Market Retailers Should Know
How to Measure the Customer Journey in Home Services
Not all homeowners are ready to make a purchase right now. And that’s OK. But you should understand the different behavior prospects show at each stage of the customer journey. This can be done by collecting data at key listening posts along the way. This article overviews the customer journey in home services and shares… Continue reading How to Measure the Customer Journey in Home Services
Early Moves From the iOS 14 Battlefield Could Have Major Impact on Ad Ecosystem
It seems as if conversations around ad tracking have gone mainstream. From the WSJ to the now-famous WallStreetBets Subreddit, it’s no longer just advertisers who are pondering the true impact of the iOS 14’s privacy update, investors are also starting to take notice. For those of you that don’t know, Apple included a new privacy… Continue reading Early Moves From the iOS 14 Battlefield Could Have Major Impact on Ad Ecosystem
How to Connect Traditional and Digital Marketing for Home Services Brands
Home service marketers probably hear more exaggerated death reports than any other industry. “TV’s dead.” “Email is dead.” “Radio? That’s dead.” Everything is always dying. And yet — 20 years into the new century — everything is not only still alive but evolving in new and interesting ways. What does “traditional” marketing mean, anyway? Traditional… Continue reading How to Connect Traditional and Digital Marketing for Home Services Brands
How Nonprofit Businesses Can Overcome Facebook’s Political Ads Ban During Giving Season
Facebook’s policy on political advertising related to the 2020 election is still in effect, and it has wide-ranging implications for businesses around the country, whether or not ad content is explicitly related to elections. “The temporary pause for ads about politics and social issues in the US continues to be in place as part of… Continue reading How Nonprofit Businesses Can Overcome Facebook’s Political Ads Ban During Giving Season