We all know Facebook. Where your Grandmother posts gushing photos of all her grandchildren and makes awkward comments in front of all your friends. She joined, along with nearly 3 billion people, the social media giant before it became Meta. But does she even understand what the Facebook Metaverse is? Do any of us? If… Continue reading Advertising on Facebook Metaverse: What Does the Future Hold?
Category: Paid Media
In-House vs Agency: Pros and Cons for Paid Media Performance
Giving paid media the investment it deserves isn’t cheap — it’s a cost you need to justify every quarter. If you don’t have the right pieces in place like a creative feedback loop and end-to-end measurement, it can be hard to prove the impact of your campaigns. One big question looms as you assess your… Continue reading In-House vs Agency: Pros and Cons for Paid Media Performance
A Full Funnel Marketing Strategy for Lead Generation
There are different ways to think about demand generation and the flow of buyers interacting with your brand. One easy concept to understand is the marketing funnel. But a “funnel” is simply a framework marketers created to visualize a system. It does not reflect actual human behavior. This article explains how to build a full… Continue reading A Full Funnel Marketing Strategy for Lead Generation
When Should You Use Responsive Display Ads?
A big challenge for marketing leaders is knowing when to invest in specific initiatives and when to conserve their budget. When it comes to digital advertising on Google’s Display Network, it’s easy to burn through cash quickly without seeing meaningful ROI. So how do you both conserve and maximize your budget when using responsive display… Continue reading When Should You Use Responsive Display Ads?
The Impact of Apple iOS 14.5 on Facebook Ad Campaigns
On April 26, 2021 Apple released an update to the recent iOS 14 software, iOS 14.5, which put an emphasis on user privacy through their App Tracking Transparency feature. Companies running Paid Social Ad campaigns on Facebook saw an impact on performance as users were opted-out by default. Instead, they now have the option to… Continue reading The Impact of Apple iOS 14.5 on Facebook Ad Campaigns
How to Build a Creative Team for High-Performance Paid Media Campaigns
Paid media advertisement performance will rely heavily on testing creative, but these tests take time. This is why marketing leaders need to learn how to build a creative team for high-performance campaigns. According to a 2017 Nielsen study, creative elements accounted for 47% of ad performance—the largest contributor. This means creative elements may be the… Continue reading How to Build a Creative Team for High-Performance Paid Media Campaigns
Research on High School Students Finds Digital Experiences Drive Enrollments
Increasing enrollments is a major indicator of performance for colleges and universities. This starts by generating more qualified applicants. But higher education marketers were faced with major disadvantages during the pandemic. For example, recent research on high school students has found that in-person campus visits did not play a significant role in selecting a college… Continue reading Research on High School Students Finds Digital Experiences Drive Enrollments
LinkedIn Digital Marketing: How to Scale Up to A Full Funnel Strategy
Sales organizations that thrive on a steady flow of inbound leads have an opportunity to leverage paid social for lead generation. LinkedIn digital marketing may be a viable option for some. Other companies may not fare so well. But if there’s a good fit, scaling up to a full-funnel digital marketing strategy on LinkedIn could… Continue reading LinkedIn Digital Marketing: How to Scale Up to A Full Funnel Strategy
What is First-Party Data? How Can Marketers Use It?
In the wake of data privacy laws and device settings, marketers are learning the importance of first-party data. It can be incredibly valuable when used properly, but many marketers do not have a cohesive strategy for collecting, organizing, and activating such a useful resource. What is first-party data? How do you use it? Let’s dive… Continue reading What is First-Party Data? How Can Marketers Use It?
Value Exchange in Marketing: Give People a Good Reason to Share Their Data with You
People now realize third parties are collecting, brokering, and using their personal data without consent. With this revelation, the digital marketing space is facing a reckoning. How can marketers and advertisers still get the data they need to reach the people who might purchase their goods and services without needing to use the practices considered… Continue reading Value Exchange in Marketing: Give People a Good Reason to Share Their Data with You