With nearly 2.5 billion monthly users, advertising on Facebook is a no-brainer. Your audience is there. As it has grown, so has its business tools. Facebook Advertising offers dozens of routes to take. This means that your business no longer needs to stay beholden to static, old-school Image ads. So what underutilized Facebook ad types… Continue reading Stale Facebook Creative? Use These Ad Formats More
Category: Paid Media
Fundamentals: 5 Proven Tactics for Home Improvement Marketers
There’s a lot of money floating around the home improvement industry. Harvard University’s American Housing Survey pegs the amount spent by homeowners on home improvement at $383.3 billion. That’s more than what’s spent at restaurants, department stores, health and drug stores, and clothing and accessory stores, according to HomeAdviser.com. If you want to tap into the nearly $400 billion… Continue reading Fundamentals: 5 Proven Tactics for Home Improvement Marketers
Home Improvement Marketing: Good, Better and Blow it Out of the Water
Home improvement marketing isn’t always a speedy proposition. It often takes seven or more touch points to create a customer. The median household income in the U.S. is about $78,500 a year. Remodeling.net reports that the cost of an average home improvement job can run between $1,881 for a steel entry door replacement and over $282,000 for a master… Continue reading Home Improvement Marketing: Good, Better and Blow it Out of the Water
Home Services Marketing Research: A Foundation For Customer-Centric Strategies
Marketing research is critical, especially for service providers. It can make or break your strategy. In this article you will read the story of an online journey that resulted in new business for a home construction company, and research that sheds light onto the customer journey at large. I’m a millennial homeowner, married with three… Continue reading Home Services Marketing Research: A Foundation For Customer-Centric Strategies
5 Reasons Why Your Retail Marketing Strategy Isn’t Working
Digital has transformed retail. That’s pretty obvious. Every retailer — from the largest corporate behemoth to the smallest mom-and-pop shop — has either adjusted its retail marketing strategy for the digital/mobile/social environment or taken a step into the abyss. “Retail is one of the most rapidly changing verticals across the world and is often at the… Continue reading 5 Reasons Why Your Retail Marketing Strategy Isn’t Working
Closing the Loop with Offline Conversion Tracking
While many businesses offer a product or service where a click-and-convert buying cycle is the norm, it’s not so simple for others. Typically, those products and services with longer buying cycles also carry higher values, thus increasing the advertiser’s need to accurately close the loop and attribute them to their originating source. Let’s take a… Continue reading Closing the Loop with Offline Conversion Tracking