When consumers realize they need to purchase a service for themselves or their home, they move along what’s known as a customer journey — a series of events that result in selecting a provider to work with. Understanding the customer journey will help marketers empathize with buyers, leading to more relevant messages and content. These… Continue reading The Customer Journey in Consumer Services: Five Key Findings From Original Research on Buyer Behavior
Category: Paid Media
Don’t Make These Mistakes on Your Next Paid Social Media Campaign
Facebook hit a new revenue record in 2019, with companies spending almost $70 billion in paid social media advertisements on the platform. In a movement that shows no signs of stopping, more companies are expected to join or increase their investments on the social media platform. And that’s just the beginning. Instagram, TikTok, Twitter, LinkedIn, Pinterest, YouTube… Continue reading Don’t Make These Mistakes on Your Next Paid Social Media Campaign
Ecommerce Digital Marketing Strategies for Independent Retailers
Independent retailers need to do more marketing with fewer resources to keep their businesses growing while dealing with evolving revenue models and getting a crash course on e-commerce digital marketing. Read on to learn how to grow your e-commerce business with digital marketing strategies. Key Elements of a Successful Digital Marketing Strategy for E-Commerce To… Continue reading Ecommerce Digital Marketing Strategies for Independent Retailers
Stale Facebook Creative? Use These Ad Formats More
With nearly 2.5 billion monthly users, advertising on Facebook is a no-brainer. Your audience is there. As it has grown, so has its business tools. Facebook Advertising offers dozens of routes to take. This means that your business no longer needs to stay beholden to static, old-school Image ads. So what underutilized Facebook ad types… Continue reading Stale Facebook Creative? Use These Ad Formats More
Fundamentals: 5 Proven Tactics for Home Improvement Marketers
There’s a lot of money floating around the home improvement industry. Harvard University’s American Housing Survey pegs the amount spent by homeowners on home improvement at $383.3 billion. That’s more than what’s spent at restaurants, department stores, health and drug stores, and clothing and accessory stores, according to HomeAdviser.com. If you want to tap into the nearly $400 billion… Continue reading Fundamentals: 5 Proven Tactics for Home Improvement Marketers
Home Improvement Marketing: Good, Better and Blow it Out of the Water
Home improvement marketing isn’t always a speedy proposition. It often takes seven or more touch points to create a customer. The median household income in the U.S. is about $78,500 a year. Remodeling.net reports that the cost of an average home improvement job can run between $1,881 for a steel entry door replacement and over $282,000 for a master… Continue reading Home Improvement Marketing: Good, Better and Blow it Out of the Water
Home Services Marketing Research: A Foundation For Customer-Centric Strategies
Marketing research is critical, especially for service providers. It can make or break your strategy. In this article you will read the story of an online journey that resulted in new business for a home construction company, and research that sheds light onto the customer journey at large. I’m a millennial homeowner, married with three… Continue reading Home Services Marketing Research: A Foundation For Customer-Centric Strategies
5 Reasons Why Your Retail Marketing Strategy Isn’t Working
Digital has transformed retail. That’s pretty obvious. Every retailer — from the largest corporate behemoth to the smallest mom-and-pop shop — has either adjusted its retail marketing strategy for the digital/mobile/social environment or taken a step into the abyss. “Retail is one of the most rapidly changing verticals across the world and is often at the… Continue reading 5 Reasons Why Your Retail Marketing Strategy Isn’t Working
Closing the Loop with Offline Conversion Tracking
While many businesses offer a product or service where a click-and-convert buying cycle is the norm, it’s not so simple for others. Typically, those products and services with longer buying cycles also carry higher values, thus increasing the advertiser’s need to accurately close the loop and attribute them to their originating source. Let’s take a… Continue reading Closing the Loop with Offline Conversion Tracking