A successful landing page must be optimized to attract more visitors, increase conversions, and provide a memorable user experience for your visitors. By creating an engaging and well-designed landing page with informative content, you can ensure that visitors will have a positive experience and be more likely to convert. Silverback’s lead Technical Developer, Randy Huynh,… Continue reading How to Optimize a Landing Page: Tips and Best Practices
Category: Paid Media
Google Ads History: How Automation Changed Digital
The history of Google Ads can be summarized in one word: evolution. From its humble(ish) beginnings in 2000, the platform has become a force to be reckoned with. It relentlessly revolutionizes how businesses engage with their target audience, unlocking remarkable opportunities for connection and growth. Understanding the evolution of Google Ads is immensely helpful for… Continue reading Google Ads History: How Automation Changed Digital
Why Hire a Digital Marketing Agency
For business owners who want to grow their online presence and reach their target audiences, a digital marketing agency could be the key to your success. Agencies like Silverback offer full-service marketing experience including SEO, PPC, content writing, digital media, email marketing, and so much more. But why hire a digital marketing agency to write… Continue reading Why Hire a Digital Marketing Agency
7 Questions to Ask a Digital Marketing Agency
Before you hire a digital marketing agency, there are some important questions you and your team should consider. Do you know what to expect from a digital marketing agency? Do you know what to ask a digital marketing agency as you consider a long-term partnership? These questions can help you understand the benefits of hiring… Continue reading 7 Questions to Ask a Digital Marketing Agency
Why You Need Audience Research in Paid Media: The Signal AI Can’t Generate For You
Content may convert, but only if it’s reaching people who actually want what you’re selling. Every year, an estimated $37 billion is wasted on ads that fail to engage their target audience. Audience research is how you avoid becoming part of that number. It connects your campaigns to your buyers’ actual pain points and purchase… Continue reading Why You Need Audience Research in Paid Media: The Signal AI Can’t Generate For You
How to Generate Leads in Google Local Services Ads
Generating new leads is part of the lifeblood of your business and requires quality traffic to help reach your target market. And if you’re a business that relies on a geographical region to pull your business, targeting your local areas gives you some of the highest-intent leads possible. However, not all leads are created equal. … Continue reading How to Generate Leads in Google Local Services Ads
Audience Research: Methods and Techniques
In today’s age of digital saturation, customers expect more personalization from the businesses they interact with online. Research shows that 99% of marketers say personalization helps advance customer relationships, and 80% of consumers are likely to purchase when brands offer personalized experiences. Without personalization leading your marketing efforts, you could miss out on higher profits… Continue reading Audience Research: Methods and Techniques
Creative Testing: How to Maximize Success
When it comes to running successful paid social campaigns, there’s more to do than simply set up your ads, make some tweaks, and watch them perform. You need a comprehensive creative testing plan that helps you determine which elements of your creative strategy are resonating and which could use some improvement. By testing your ads,… Continue reading Creative Testing: How to Maximize Success
How to Do Authentic Marketing
In a world where advertisers are vying for attention, more consumers are losing trust in brands and growing wary of duplicitous behavior. Studies also show that 45% of respondents believe incessant advertising caused them to lose confidence in a brand. And yet, for some reason, we just keep doing the same thing again and again… Continue reading How to Do Authentic Marketing
B2B Paid Media Strategies: What You Need for Success
It’s easy to want all your paid efforts to go towards immediate, dollar-driving, lower-funnel campaigns. Those are the ones that usually have the $$$ attached to them when it comes time to review ROI. But if your goal is a sustainable, scalable, cost-effective B2B PPC approach, that won’t be enough. You’re going to need to… Continue reading B2B Paid Media Strategies: What You Need for Success