Category: Marketing Strategy

Home service marketers probably hear more exaggerated death reports than any other industry. “TV’s dead.”  “Email is dead.”  “Radio? That’s dead.”  Everything is always dying. And yet — 20 years into the new century — everything is not only still alive but evolving in new and interesting ways.  What does “traditional” marketing mean, anyway? Traditional… Continue reading How to Connect Traditional and Digital Marketing for Home Services Brands

There’s a lot of money floating around the home improvement industry.  Harvard University’s American Housing Survey pegs the amount spent by homeowners on home improvement at $383.3 billion. That’s more than what’s spent at restaurants, department stores, health and drug stores, and clothing and accessory stores, according to HomeAdviser.com.  If you want to tap into the nearly $400 billion… Continue reading Fundamentals: 5 Proven Tactics for Home Improvement Marketers

Home improvement marketing isn’t always a speedy proposition. It often takes seven or more touch points to create a customer.  The median household income in the U.S. is about $78,500 a year. Remodeling.net reports that the cost of an average home improvement job can run between $1,881 for a steel entry door replacement and over $282,000 for a master… Continue reading Home Improvement Marketing: Good, Better and Blow it Out of the Water