Home service marketers probably hear more exaggerated death reports than any other industry. “TV’s dead.” “Email is dead.” “Radio? That’s dead.” Everything is always dying. And yet — 20 years into the new century — everything is not only still alive but evolving in new and interesting ways. What does “traditional” marketing mean, anyway? Traditional… Continue reading How to Connect Traditional and Digital Marketing for Home Services Brands
Author: Silverback Strategies
How Nonprofit Businesses Can Overcome Facebook’s Political Ads Ban During Giving Season
Facebook’s policy on political advertising related to the 2020 election is still in effect, and it has wide-ranging implications for businesses around the country, whether or not ad content is explicitly related to elections. “The temporary pause for ads about politics and social issues in the US continues to be in place as part of… Continue reading How Nonprofit Businesses Can Overcome Facebook’s Political Ads Ban During Giving Season
The Customer Journey in Consumer Services: Five Key Findings From Original Research on Buyer Behavior
When consumers realize they need to purchase a service for themselves or their home, they move along what’s known as a customer journey — a series of events that result in selecting a provider to work with. Understanding the customer journey will help marketers empathize with buyers, leading to more relevant messages and content. These… Continue reading The Customer Journey in Consumer Services: Five Key Findings From Original Research on Buyer Behavior
Search Intent Analysis: The Ultimate Guide
Search engine optimization (SEO) is about reaching your target audience by creating helpful content that addresses their queries in search engines. But being helpful isn’t enough. The content you create also has to match what search engines think the user is looking for. That’s where a search intent analysis comes in. Countless factors make up… Continue reading Search Intent Analysis: The Ultimate Guide
SEO For Higher Education: How Schools Can Increase Enrollment
The college application process has, like almost everything, become an online exercise that requires SEO expertise. Schools used to be able to rely on students to come to them. Institutions of higher education have spent the past few years revamping strategies to be more proactive in recruiting students. Instead of waiting for students to find… Continue reading SEO For Higher Education: How Schools Can Increase Enrollment
How Mobile-First Indexing Devastated One Website’s Traffic
Beginning as far back as 2015, Google started announcing major updates to how websites would be crawled, indexed and ultimately ranked in accordance with its ever-evolving algorithms. These modifications stemmed from the shift in users’ search habits over the years. The world changed — people drifted away from conducting the majority of searches on desktop devices, opting… Continue reading How Mobile-First Indexing Devastated One Website’s Traffic
Don’t Make These Mistakes on Your Next Paid Social Media Campaign
Facebook hit a new revenue record in 2019, with companies spending almost $70 billion in paid social media advertisements on the platform. In a movement that shows no signs of stopping, more companies are expected to join or increase their investments on the social media platform. And that’s just the beginning. Instagram, TikTok, Twitter, LinkedIn, Pinterest, YouTube… Continue reading Don’t Make These Mistakes on Your Next Paid Social Media Campaign
Google Analytics 4 is Here. What do Marketers Need to Know?
Google Analytics 4 is here. The search engine giant released the newest update to its web analytics tool on Oct. 14, 2020 with the goal of keeping pace “with major shifts in consumer behavior and privacy-driven changes to longtime industry standards,” Vidhya Srinivasan, Google’s Vice President for Measurement, Analytics, and Buying Platforms wrote in a post… Continue reading Google Analytics 4 is Here. What do Marketers Need to Know?
Ecommerce Digital Marketing Strategies for Independent Retailers
Independent retailers need to do more marketing with fewer resources to keep their businesses growing while dealing with evolving revenue models and getting a crash course on e-commerce digital marketing. Read on to learn how to grow your e-commerce business with digital marketing strategies. Key Elements of a Successful Digital Marketing Strategy for E-Commerce To… Continue reading Ecommerce Digital Marketing Strategies for Independent Retailers
Stale Facebook Creative? Use These Ad Formats More
With nearly 2.5 billion monthly users, advertising on Facebook is a no-brainer. Your audience is there. As it has grown, so has its business tools. Facebook Advertising offers dozens of routes to take. This means that your business no longer needs to stay beholden to static, old-school Image ads. So what underutilized Facebook ad types… Continue reading Stale Facebook Creative? Use These Ad Formats More